{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"141: B2B Brands Can Beat \u201cBoring\u201d and Bad Bounce Rates","description":"What does a B2B brand\u2019s website have in common with a SuperBall? A significant bounce rate! Okay, maybe not the funniest joke, but it does transition well into discussing a pretty real issue with many B2B brands: they\u2019re boring! There are plenty exceptions, of course, but far too often, B2B brands end up being, as this week\u2019s guest puts it, \u201cB2Boring.\u201d  Ryan Urban is the CEO & Founder of BounceX, a company that helps brands optimize their websites (and ditch the high bounce rates). In examining countless B2B brands, Urban has gotten a great sense of where these companies tend to go wrong, and so much of it ties to these brands being dull, playing it safe, and failing to show any personality. Their websites and content too often lack story, and end up being \u201ccoagulated, congealed buzzwords\u201d that\u2019ll just bounce prospects away like a trampoline. So, if you\u2019re interested in hearing about how brands can be a little more exciting, what landing pages need to be successful, and more, tune in to this week\u2019s Renegade Thinkers Unite. ","author_name":"Renegade Marketers Unite: Top Rated Podcast for CMOs","author_url":"http:\/\/renegademarketing.com\/podcast","html":"