{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"134: Building a Lean, Mean, Lead-Gen Machine","description":"About 5 years ago, Rebecca Stone joined LiveRamp and the CEO said, \u201cI want you to be as sophisticated as possible in advertising, and how you use it.\u201d At the time, the company had two sales development reps, a funnel that wasn\u2019t necessarily feeding leads properly, and a young tech stack and tons of potential, so Rebecca got to work on the company\u2019s digital transformation. Now, the company has a tech stack built from roughly 40 different tools, broken into different operating nodes, a marketing team that supports 20 sales development reps, an in-house data lake, and data analytics models that can accurately predict how marketing spend will translate to revenue\u2014a sort of holy grail for marketing analytics. On this episode, Rebecca shares her journey at LiveRamp, a platform that helps brands get personalized ads in front of users across the web, and how she helped build the well-oiled marketing machine that her department has become. ","author_name":"Renegade Marketers Unite: Top Rated Podcast for CMOs","author_url":"http:\/\/renegademarketing.com\/podcast","html":"