{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"293: Deep Diving into DigitalOcean\u2019s B2B Brand Evolution","description":"It\u2019s not often that \u201clove\u201d is part of a B2B organization\u2019s brand values, but for cloud infrastructure provider DigitalOcean, it\u2019s at their core. It\u2019s the reason why they have 6K+ ungated online tutorials, why their self-serve motion is here to stay, and why investors are confused when the lion\u2019s share of DigitalOcean\u2019s revenue comes from marketing. In her time at DigitalOcean, CMO Carly Brantz has helped evolve this idea into a full-fledged brand awareness campaign, leading the charge on the heels of the company\u2019s recent IPO with a rallying cry of \u201cGet Growing.\u201d Tune in to hear Carly talk about how DigitalOcean is making its commitment to growing alongside its customers real, making good on their brand promise in a tactical way that actually matters to their developer audience. Want to learn more about our CMO Huddles community? This just skims the surface of what top B2B CMOs of today are solving together...come join us!  For full show notes and transcripts, visit https:\/\/renegade.com\/podcasts\/ To learn more about CMO Huddles, visit https:\/\/cmohuddles.com\/  ","author_name":"Renegade Marketers Unite: Top Rated Podcast for CMOs","author_url":"http:\/\/renegademarketing.com\/podcast","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/23144012\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/127895978"}