{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"439: Video Testimonials: Social Proof in Motion","description":" Buyers trust other buyers more than they trust you\u2014that\u2019s just reality. A great video testimonial is proof, reassurance, and persuasion all rolled into one, but that only happens if people actually see it and act on it. So how do you keep testimonials from collecting digital dust and turn them into a true sales and marketing asset?  That\u2019s exactly what Drew Neisser and  Alexander Ferguson, Founder &amp;amp; CMO of  TeraLeap, tackle in this episode. From getting customers to say \u201cyes\u201d to crafting stories that resonate, Alex shares the strategies that make testimonials impossible to ignore.   What You\u2019ll Learn:    The biggest mistakes that keep video testimonials from delivering real results.   Ways to integrate testimonials across sales, marketing, and branding.   How to measure impact, track conversions, and prove value to leadership.   The right timing and approach to get more customers on camera.  Don\u2019t let your best customer stories go to waste. Catch the full conversation now! For full show notes and transcripts, visit https:\/\/renegademarketing.com\/podcasts\/ To learn more about CMO Huddles, visit&amp;nbsp;https:\/\/cmohuddles.com\/ ","author_name":"Renegade Marketers Unite: Top Rated Podcast for CMOs","author_url":"http:\/\/renegademarketing.com\/podcast","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/35565415\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/185408520"}