{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"303: Show Swap Say What!? Alan Hart Interviews Qualcomm CMO","description":"When Drew heard Alan Hart\u2019s interview with Qualcomm SVP and CMO Don McGuire on Marketing Today, he knew he couldn\u2019t do it better. So we\u2019re bringing the episode to you directly in Renegade Marketers Unite\u2019s first-ever show swap! Here\u2019s the show description\u2026 Don leads the global marketing organization, supporting Qualcomm\u2019s advancement into new and existing markets and growth areas. He\u2019s redefining Qualcomm\u2019s strategic approach to product marketing, leading to innovative campaigns and collaborative partnerships that are bringing cutting-edge products to market. On the show today, Alan and Don talk about how Qualcomm has increased its total available market by 7X, what that means for their strategies, and how they\u2019re managing the organization through growth. They also talk about the brand strategies they use for their B2C brand, Snapdragon, as well as the enterprise brand of Qualcomm itself. Listen in to learn how to elevate your brand and prepare for rapid growth. Shout out to the Share Your Genius, the B2B podcast agency who recommended we show swap and made it happen. Thinking of starting or optimizing a podcast for your B2B brand? Let us know and we\u2019ll connect you to these savvy folks.  For full show notes and transcripts, visit https:\/\/renegade.com\/podcasts\/ To learn more about CMO Huddles, visit https:\/\/cmohuddles.com\/ ","author_name":"Renegade Marketers Unite: Top Rated Podcast for CMOs","author_url":"http:\/\/renegademarketing.com\/podcast","html":"