{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"276: CEO Panel: Celebrating the CMO Role","description":"The CEO relationship is one of if not the most important alliance in a CMO\u2019s world. It\u2019s not going to be easy to do your job if your CEO doesn\u2019t have your back. It\u2019s an especially tough job if one\u2019s CEO doesn\u2019t believe in (or understand) the power of marketing, but it doesn\u2019t mean that they can\u2019t learn. In this episode, we\u2019re airing three Q&amp;amp;As with three CEOs who know that marketing can transform B2B organizations into powerhouses: David Friend of Wasabi, Rana el Kaliouby of Affectiva (now Smart Eye), and Larry English of Centric Consulting. The panel convened during a Super Huddle (a bi-annual mega-huddle exclusively for our CMO Huddles community), and all three CEOs shared their perspectives on marketing and their relationships with their own CMOs. Tune in for some wonderful insights, including tips for what makes a great brand, why diversity matters, and what trends we can expect in an increasingly digital world. For full show notes and transcripts, visit https:\/\/renegade.com\/podcasts\/ To learn more about CMO Huddles, visit https:\/\/cmohuddles.com\/ ","author_name":"Renegade Marketers Unite: Top Rated Podcast for CMOs","author_url":"http:\/\/renegademarketing.com\/podcast","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/21839693\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/119701742"}