{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"258: Boosting B2B Brand Confidence","description":"Ah, RFPs. Short for Requests for Proposal. Long for time-to-value. They\u2019re the bane of many a B2B business\u2019 procurement processes, frustratingly time consuming and full of friction in a fast-moving world. But they don\u2019t have to be that way, not according to VP Global Marketing Angela Earl and the team at RFPIO.&amp;nbsp;&amp;nbsp; They aren\u2019t here to tell you that the RFP process as it stands today isn\u2019t full of pain; instead, the RFP response SaaS brand is here to tell you there\u2019s another way. Tune in to hear how RFPIO is drinking its own champagne to both simplify and build confidence in a notoriously frustrating category, enabling sales teams in such a way that the RFPIO marketing team effectively delivers a whopping 90% of pipeline (\u201cpipeline\u201d being fully vetted Sales Qualified Opportunities, that is). Check it out! For full show notes and transcripts, visit https:\/\/renegade.com\/podcasts\/ ","author_name":"Renegade Marketers Unite: Top Rated Podcast for CMOs","author_url":"http:\/\/renegademarketing.com\/podcast","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/20496056\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/111418520"}