{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"212: Making B2B Marketing More Social","description":"As a multi-disciplined, multi-functional channel, social deserves a seat at every B2B brand\u2019s strategic table. A robust social strategy does more than just drive brand awareness, it also can also generate leads, attract talent, and build a strong employee culture with far-reaching effects. Don\u2019t take just our word for it though\u2014this week\u2019s guest is Jamie Gilpin, the CMO of Sprout Social, a leading social media management platform, and she\u2019s here to discuss all things social. From why the C-Suite needs to be on social to why you need more than just a \u201cTwintern\u201d to manage your social channels, this episode is chock full of insights about common B2B social media mistakes and specific B2B social media success. Jamie not only shares how social plays an important role in Sprout Social\u2019s marketing mix, she also addresses how social listening has informed successful marketing motions and driven revenue. Check it out! ","author_name":"Renegade Marketers Unite: Top Rated Podcast for CMOs","author_url":"http:\/\/renegademarketing.com\/podcast","html":"