{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"210: Bold, Creative B2B Marketing","description":"Citing a recent virtual event she attended, CMO Latan\u00e9 Conant of 6sense truly believes that, for marketers, \u201cThe more things change, the more things stay the same.\u201d Now, a lot of things have changed: no more physical events, no more sales presentations, no more opportunities to bring clients together or close deals via in-person entertainment. So, what stays the same? In Latan\u00e9\u2019s opinion, what doesn\u2019t change is the fact that, as always, marketers need to lead the charge with bold, creative marketing that works with changing circumstances to bring people together, create memorable experiences, and help get sales teams to close. For this bold episode, Latan\u00e9 shares how 6sense has captured demand via meaningful, community focused virtual events, why creativity is essential when marketing (especially if you\u2019re marketing to marketers), and how to use ABM effectively without wasting anybody\u2019s time. ","author_name":"Renegade Marketers Unite: Top Rated Podcast for CMOs","author_url":"http:\/\/renegademarketing.com\/podcast","html":"