{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Episode 116: How to Activate Your Passive Driver Referral Program","description":"Do you struggle with your driver referral program?  Do you have the most awesome carrot in place - like the company who gives their drivers a free cruise if they get them 5 referrals a year, plus paid time off, plus a referral bonus? Yet it\u2019s failing to reap the rewards you hoped it would? (This particular carrot sees this specific company only get a handful of driver referrals, and they\u2019re a carrier with 400 trucks).  So why don\u2019t passive driver referral programs work better? Why don\u2019t they yield larger dividends? In this episode of Recruit and Retain Chad discusses why a passive referral program doesn\u2019t work. More importantly why, if you want to take advantage of referrals, you can\u2019t leave the task of referring up to the drivers alone.   \u201cAnd I think there is a problem with ongoing awareness. Drivers don't think about this on a daily basis. And companies aren't promoting it on a daily basis. I think that's a marketing problem.\u201d What you\u2019ll learn about in this episode: The problem with passive driver referral programs How to create an active driver referral program Training drivers in sales tactics to get more referrals How to take advantage of a \u201cthank you\u201d Getting referrals from introverts Using technology to manage driver referral programs The ROI of a driver referral program How to connect with Chad Hendricks: Email - chendricks@brandoutcomes.com LinkedIn - linkedin.com\/in\/chadhendricks Cell - 920-371-2101 ","author_name":"Recruit & Retain: Trucking Edition","author_url":"http:\/\/brandoutcomes.com\/podcast\/","html":"