{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Becoming a Best-Selling Author with Michael DeLon","description":"You\u2019ve probably heard many times that authors have credibility. Even if the books aren\u2019t well-written, just becoming published establishes them as an expert on their subject matter. It\u2019s just a fact of life. And there\u2019s never a better way to establish a relationship with a prospect than with your own book. As the guest on today\u2019s show will explain, you don\u2019t want to become a coffee bean on a table of coffee beans. You want to do something that separates and differentiates you from the competition. One of the best ways to achieve that is by publishing your own book. Today we welcome Mike Delon, who is an author, speaker and marketing strategist that works with advisors to help write and publish books. He has the process down to a science and understands the strategy behind becoming a best-selling author on Amazon. Ultimately we want you to see just how efficient the process is and why it won\u2019t take nearly as much time as you\u2019d expect to write your first book. So as you go through the episode today, keep an ear out for some of these topics that we cover: Why publishing your own book helps provide separation and differentiation from the competition. Is it better to aim for perfection or just get it all written? How to utilize the book to attract prospects. The approach he uses to create a book with clients. Why it only takes an hour or 1.5 hours each week to write the book. The secret to becoming a best-selling author on Amazon The way he leverages the book with podcasts For more on this topic and other strategies to growing your business, join us over at RenegadeAdvisor.net. What we discuss on this episode: 1:47 \u2013 The advantage of having your own book 3:33 \u2013 Aiming for perfection  4:57 \u2013 Payoff on the backend 8:04 \u2013 Referral tool 9:38 \u2013 Formula for creating the book 12:03 \u2013 The process for writing the book  14:24 \u2013 Becoming a best seller 19:27 \u2013 Using the book and podcast together 23:28 \u2013 Getting media credentials  25:24 \u2013 Orders 27:13 \u2013 How to connect with Mike    About our guest: https:\/\/paperbackexpert.com\/  ","author_name":"The Profitable Advisor Podcast","author_url":"http:\/\/profitableadvisor.libsyn.com\/website","html":"