{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Persuasive Product Photography with Janelle Changuion","description":"As the saying goes \u201cA picture is worth a thousand words\u201d and if you own an online business, particularly a product business, your images are your brand, your story, your conversation with your audience. Visual storytelling is the process of capturing an emotion or experience that you want your audience to feel when viewing your product. It captures their attention and imagination and takes them to the next level of desiring your product. Even before they buy your product they are imagining themselves with it, experiencing the solution you are providing them. "Bring your customer into the world of your brand and products by evoking their emotions and imagination." But how do we do create that experience through photography? Well, to help answer that question I\u2019ve brought in our Productpreneur Marketing designer and photographer Janelle Changuion to walk us through what we need to consider when creating persuasive product photography and how and where to use it in our business. In today\u2019s episode we share: Why it\u2019s so important to have make persuasive product images The different types of product photography you may need for your brand and where to use them The importance of telling a story through visual imagery Tips on how to create a brief for your photographer to get powerful images How often you should update your imagery Listen as Janelle and I discuss how to create persuasive product photography through visual storytelling.   ","author_name":"The Brand Marketing Show","author_url":"http:\/\/productpreneursuccess.libsyn.com\/website","html":"