{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Episode 163: Why Social Media Matters for Google SEO","description":"I tend to spend a lot of time on social media. And, in the back of my mind, I justify it by saying to myself, \u201cI need to do this for my business.\u201d Of course, I\u2019m not alone. Americans spend an average of over two hours per day on social media, and I'd guess many of them are small business owners who want to stay \u201ccurrent.\u201d Entrepreneurs like me want to learn more about the latest trends and techniques, such as Instagram Reels (which replicates TikTok). However, I also enjoy connecting with friends old and new as well as meeting friends of friends. I find it\u2019s a great way to remember people I\u2019ve met along the way and to reconnect with old friends from school. I am naturally a social person, so much so that it feels like social media was invented just for me. This got me thinking: How can social media be used constructively for PR purposes? While recent news stories have linked the use of social media platforms to anxiety, depression and loneliness (and that is certainly a concern), I believe social media can do unprecedented good for American society.  The article read in this episode originally appeared on the Forbes Agency Council CommunityVoice\u2122 in October 2021. Activate The\u202fPR Maven\u00ae Flash Briefing\u202fon your Alexa Device. Join The\u202fPR Maven\u00ae Facebook group\u202fpage. Sign up for email notifications for when new episodes are released. Take one of The PR Maven\u00ae Online Courses. ","author_name":"The PR Maven Podcast","author_url":"https:\/\/marshallpr.com\/prmaven\/podcast\/","html":"