{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"EP 69, HOW TO MAKE TOYS KIDS WANT","description":"Sometimes toy companies get so lost in their own internal processes and stakeholder conversations that they forget to think about what their end consumer i.e. children will want out of a product. We run through how to make toys that kids will want in this episode of the Playing At Business podcast. ","author_name":"Playing At Business - toy &amp; game business podcast with Steve Reece","author_url":"http:\/\/www.ToyIndustryJournal.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/22792568\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/21117388"}