{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"49 - Three ABM Marketing Examples","description":"I was requested by a client to create an eBook for account-based marketing. The client asked if I could add some real-world account-based marketing examples as part of the eBook, so I went hunting. Well, not so much of hunting as Googling.&amp;nbsp; I came across this blog post by Influitive.&amp;nbsp; Influitive offers an advocacy management platform. The blog title is \u201cThe Results of 3 B2B Account-Based Marketing Campaigns: The Good, the Bad, and the Ugly.\u201d&amp;nbsp; Truman Tang, the author of the blog, talked about 3 ABM campaigns Influitive ran.&amp;nbsp; I don\u2019t usually summarize a blog post, but I thought their 3 examples are worth sharing. \u2014\u2014\u2014\u2014\u2014 If you want to chat, reach out on any social media channels or email me at&amp;nbsp;hello@pamdidner.com. You can also join my Facebook community:&amp;nbsp;Build Your Marketing Skills to Get Ahead.&amp;nbsp; ","author_name":"B2B Marketing and More With Pam Didner","author_url":"https:\/\/pamdidner.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/6851033\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/6851033"}