{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Highlight: Terrell Jones - Flexpower","description":"Terrell Jones - Head of Sports Strategic Partnerships at Flexpower - on how to be strategic with your endorsement budget with an economic recession looming, and how being smart with your money is crucial regardless of the situation. &amp;nbsp; He shares his preference for targeting up-and-coming athletes that &quot;grow with the company,&quot; and gives some examples of deals he's seen go wrong due to the brand having insufficient information. We know that in a recession, brands that continue or increase marketing spend, see a 2.5x increase in sales, compared to competitors who cut back. Learn more in our guide to recession-proofing your sponsorship strategy:  https:\/\/nvgt.com\/blog\/recession-proofing-your-sponsorship-strategy-2023\/ Listen to the full episode here:  https:\/\/nvgt.com\/podcast\/?ppplayer=98f56b6dd6dca41729f186d12a4d1251&amp;amp;ppepisode=a6e9de81e68969273683f9a4960990ed &amp;nbsp; For more insights, visit our LinkedIn page or learn more about Navigate at https:\/\/nvgt.com\/. ","author_name":"Navigating Sports Business","author_url":"http:\/\/navigatingsportsbusiness.libsyn.com\/website","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/26792655\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/147642912"}