{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"20: Keep Sticker Shock From Killing Your Deals (Quick Tips)","description":"Today - it's 7 quick tips, about PRICE CONDITIONING. Most contractors are leaning too hard on their salesmen to do all the heavy lifting\u2026 which can be hard if the prospect doesn\u2019t know who you are or why you\u2019re different (and better) before your salesman sits down in their living room. You have to take some time to educate them ahead of time, and that\u2019s what this podcast is all about. &amp;nbsp; Schedule a session with Rich: Click here ","author_name":"The Level 10 Contractor Daily Podcast","author_url":"https:\/\/www.level10contractor.com\/podcast\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/11269415\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/52159187"}