{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Sales and Cigars Episode 76 Brent Keltner \u201cThe Revenue Playbook\u201d","description":"Sales and Cigars Episode 76 Brent Keltner \u201cThe Revenue Playbook\u201d This week Walter sits down with Brent Keltner of Winalytics and author of \u201cThe Revenue Playbook.\u201d Brent comes from the world of academia and research, and he has learned to apply his recognition of patterns to sales. This is a great conversation about how sales culture works and the things that CEOs should be focused on to help their sales organization create the stories that position their company. Positioning and using the right words are important and how they should be focused on the outcomes of our customers and our customers customer. Grab a cigar, grab a cocktail and strap in for another fun episode of Sales &amp; Cigars. Connect with Brent Keltner: https:\/\/www.linkedin.com\/in\/bkeltner\/  https:\/\/winalytics.com\/&amp;nbsp; https:\/\/winalytics.com\/our-book\/&amp;nbsp; bkeltner@winalytics.com Connect with Walter Crosby: https:\/\/www.linkedin.com\/in\/walterlcrosby\/  https:\/\/calendly.com\/walter-helix\/15-minute-virtual-cup-of-coffee https:\/\/helixsalesdevelopment.com\/ https:\/\/helixsalesdevelopment.com\/podcast\/ walter@HelixSalesDevelopment.com ","author_name":"Sales and Cigars","author_url":"https:\/\/helixsalesdevelopment.com\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/25006383\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/25006383"}