{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Increase Your Website Conversions By Tracking 4 Key Data Points w\/ Jon MacDonald","description":"Jon MacDonald is founder and President&amp;nbsp;of The Good, a conversion rate&amp;nbsp;optimization firm that helps brands&amp;nbsp;convert more of their existing website&amp;nbsp;traffic into buyers.&amp;nbsp;The Good has unlocked results for some&amp;nbsp;of the largest online brands including&amp;nbsp;Adobe, Nike, Xerox, The Economist, and&amp;nbsp;more. Jon regularly contributes content on conversion optimization to publications like&amp;nbsp;Entrepreneur and Inc. During our interview we discuss: - How and why he started down the path of conversion rate optimization. - What is conversion rate optimization? - Jon shares the #1 strategy they use to get new clients - We talk about how Jon has been able to differentiate their business which has led to significant growth. - Jon shares how by leveraging data driven decisions are the key to improve optimization. - The 4 different types of data that all businesses should be tracking. - The importance of user testing to gather data and feedback. - Jon shares why copying your competitors is not a good idea or winning strategy. - Jon shares his favorite tool\/software. - He recommends one of his favorite books. - Plus a whole lot more. Jon's websites: www.thegood.com www.jonmacdonald.com john@thegood.com  \u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2013 If you enjoyed this episode, please&amp;nbsp;RATE \/ REVIEW and SUBSCRIBE&amp;nbsp;to ensure you never miss an episode. Connect with Dennis Brown&amp;nbsp; AskDennisBrown.com LinkedIn Twitter  ","author_name":"Growth Experts with Dennis Brown","author_url":"http:\/\/www.askdennisbrown.com\/podcast","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/10108055\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/10108055"}