{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"PPC Realities with Michelle Kop","description":"Pay per click is a great way to \u201cjump the line\u201d but there are some things you need to know first. My guest Michelle pulls back the curtain on what you need to know BEFORE you use PPC for your business. She talks about not only what pay per click is but: What to look for when choosing a PPC agency,&amp;nbsp; How PPC can help a business generate more leads, and&amp;nbsp; Realistic expectations on what the cost will be starting at for this type of advertising.&amp;nbsp; &amp;nbsp; &amp;nbsp; &amp;nbsp; Collaborate with me on LinkedIn:  https:\/\/www.linkedin.com\/in\/tanya-fox... Connect with me on Instagram:  https:\/\/www.instagram.com\/foxtalksbus... Visit me on Facebook:  https:\/\/www.facebook.com\/FoxTalksBusi... Explore all my offers on the website: https:\/\/foxtalksbusiness.com\/ Put the face to the voice on YouTube: https:\/\/www.youtube.com\/channel\/UCK0pntB9ibjKLCR4TkdX4IQ Join me at the Glow Getter Conference October 25th at the Jasper Park Lodge. Use code TanyaFox to get a special discount on your ticket! https:\/\/ashleymeadahl.com\/product\/general-ticket-2023\/ &amp;nbsp; ","author_name":"Fox Talks Business Podcast","author_url":"http:\/\/foxtalksbusiness.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/28082319\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/161247840"}