{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"185. Christian Toetzke, Founder & CEO of HYROX","description":"Today, I\u2019m joined by Christian Toetzke, founder & CEO of HYROX, a global fitness racing competition. Christian, a former professional athlete and entrepreneur, created HYROX with the goal of making fitness more accessible and engaging for people of all fitness levels. The company hosts mass-participation events, putting competitors on the clock for a series of functional exercises, while licensing training programs to gyms across the world.  In this episode, we discuss the rise of fitness racing, and Christian breaks down why the company\u2019s challenge is both inclusive and effective. In this episode, you\u2019ll learn: \u2022 How HYROX is more approachable than CrossFit \u2022 Christian\u2019s plan to partner with gyms to complement its rapidly growing events business \u2022 What it takes to be the \u201cmarathon of fitness racing\u201d Subscribe to the podcast \u2192 insider.fitt.co\/podcast Subscribe to our newsletter \u2192 insider.fitt.co\/subscribe Follow us on LinkedIn \u2192 linkedin.com\/company\/fittinsider\/ HYROX Website: https:\/\/hyrox.com\/ - The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they\u2019re creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at JackTaylorPR.com Chapters: (00:00) Introduction (01:21) HYROX background (03:02) Christian\u2019s journey to founding HYROX (11:02) The HYROX philosophy and race format (17:14) HYROX vs. CrossFit  (25:02) Revenue streams and growth strategy (33:47) Partnering with gyms (42:21) HYROX\u2019s vision and roadmap (47:25) Future partnerships to look out for  (50:42) Conclusion ","author_name":"Fitt Insider","author_url":"https:\/\/insider.fitt.co","html":"