{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"169. Max Kislevitz, Co-founder of Bala","description":"Today, I\u2019m joined by Max Kislevitz, co-founder of Bala, maker of design-focused functional fitness accessories. Founded in 2018, Max and his wife Natalie took on Bala as a side project with the goal of making ankle and arm weights more practical and attractive. Their creation: weighted accessories called Bangles. After appearing on Shark Tank and hosting successful retail pop-ups, Bala has become a rapidly growing business, selling a variety of at-home fitness accessories and launching a digital fitness platform, Balacize. In this episode, we discuss the company\u2019s design-forward approach to fitness equipment, and Max shares the company\u2019s vision to \u201cBalaify\u201d fitness for all ages and ability levels. In this episode, you\u2019ll learn: \u2022 How Bala started as a side project and turned into a booming business \u2022 The role Shark Tank played in its exponential growth \u2022 Bala\u2019s plan to double their product line in the coming year Subscribe to the podcast \u2192 insider.fitt.co\/podcast Subscribe to our newsletter \u2192 insider.fitt.co\/subscribe Follow us on LinkedIn \u2192 linkedin.com\/company\/fittinsider\/ Chapters: (00:00) Introduction (01:17) About Bala (02:41) Bala\u2019s journey (03:48) Max\u2019s journey to starting Bala (05:25) Marketing strategies (10:09) Bala\u2019s growth during the &amp;nbsp;pandemic (11:40) Shark Tank (14:30) Iterative approach to business (15:46) The team (17:21) Future growth plans (19:51) Bala\u2019s products (22:28) Brand marketing (25:12) Building a fitness brand that resonates with people&amp;nbsp; (26:27) Bala\u2019s vision (28:18) Future roadmap (30:31) New products to look out for (31:33) Conclusion ","author_name":"Fitt Insider","author_url":"https:\/\/insider.fitt.co","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/25526379\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/143806140"}