{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"166. Stefan Olander, Co-founder &amp; CEO of OMORPHO","description":"Today, I\u2019m joined by Stefan Olander, co-founder &amp; CEO of OMORPHO, a weighted apparel company. Founded in 2017 with the goal to reinvent the weighted vest, OMORPHO\u2019s \u201cgravity sportswear\u201d apparel is designed to help its wearers train smarter and improve performance. With MicroLoad technology\u2014small amounts of weight evenly distributed across each garment\u2014they are creating a new category of functional sportswear for everyday use. In this episode, we discuss OMORPHO\u2019s athlete-tested weighted apparel, Stefan\u2019s learnings from working 20 years at Nike, plus the challenges and opportunities in defining a new category.&amp;nbsp; In this episode, you\u2019ll learn: \u2022 Why Stefan left Nike for OMORPHO \u2022 The difference between weight vests and gravity sportswear \u2022 How the company plans to defend their technology Subscribe to the podcast \u2192 insider.fitt.co\/podcast Subscribe to our newsletter \u2192 insider.fitt.co\/subscribe Follow us on LinkedIn \u2192 linkedin.com\/company\/fittinsider\/  Chapters: (00:00) Introduction (01:21) Stefan\u2019s background (02:34) Stefan\u2019s journey to starting OMORPHO (06:39) Weighted apparel and MicroLoading (10:15) Marketing strategies (13:57) Expanding retail footprint (15:27) Building a lifestyle brand (17:10) Testing process and supply chain (20:06) Protecting the technology (22:05) Teaming up with professional athletes (24:10) Brand marketing (26:25) Future growth plans (28:38) Idea to execution (31:09) New collections to look out for (31:58) Conclusion ","author_name":"Fitt Insider","author_url":"https:\/\/insider.fitt.co","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/25349892\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/142672452"}