{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"How Transcender Brands Change the Game","description":"Stan Bernard discusses his book &quot;Brands Don't Win&quot; and how today's must successful brands transcend the typical brand game to define new markets and overcome their competition. Stan is a Senior Fellow at The Wharton School and you've seen him in places like the Wall Street Journal and Businessweek.&amp;nbsp; Host, Kevin Craine Do you want to be a guest? ","author_name":"Everyday MBA","author_url":"http:\/\/everydaymba.libsyn.com\/podcast","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/21508331\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/21508331"}