{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Work. Life. Love. | Samantha Ettus","description":"Personal branding expert Samantha Ettus sheds light on her inspiration for her bestselling books, \u201cThe Experts\u2019 Guide to 100 Things Everyone Should Know how to Do\u201d and \u201cThe Pie Life: A Guilt-Free Recipe for Success and Satisfaction,\u201d and gives valuable advice on how to live a happy, successful life while still tasting the goodness of every slice of the pie. From the \u201cflex-time fantasy\u201d eating away at your work time to nonexistent boundaries with clients disintegrating your personal life, Samantha reveals the fool-proof methods that successful women entrepreneurs have used to regain control of their relationships, their health, and their business.  Time Stamped Show Notes: 00:50 \u2013 Samantha\u2019s Inspiration 00:55 \u2013 Graduated business school and felt many CEO\u2019s were boring and not intriguing 1:40 \u2013 She wondered how CEOs \u201cwith a spark beyond their job title\u201d managed their speaking engagements, press, and personal brand? 2:00 \u2013 She decided to start a talent agency for personal brands 02:06 \u2013 Samantha\u2019s Entrepreneurial Journey 02:10 - She pursued her first client, Strauss Zelnick, former CEO of BMG Music and media mogul, and built her client portfolio from there 02:34 - Thought she could survive only on commissions, but the percentage she got from ancillary projects wasn\u2019t enough to sustain her firm 03:04 \u2013 She started taking a retainer because people would pay for PR 03:35 \u2013 Came up with a book idea: \u201cThe Experts\u2019 Guide to 100 Things Everyone Should Know how to Do\u201d 03:50 \u2013 She asked experts in their field to write a chapter to contribute to the book 04:06 \u2013 Book became a bestseller, she was signed for 3 more books with Random House, she closed her firm to focus on her books and babies 04:21 \u2013 Soon the books weren\u2019t keeping her busy enough and she was seeking the \u201cnext thing\u201d 04:47 \u2013 Samantha launched a talk show and Gary Vanderchuyk was her manager and producer 05:00 \u2013 Show was called \u201cObsessed TV,\u201d and she interviewed amazing people 05:20 \u2013 Gary became more popular and didn\u2019t want to manage\/produce anymore and show was closed 05:30 \u2013 She got back into personal branding 05:39 \u2013 Learned that you can\u2019t discuss personal branding without discussing the \u201celephant in the room\u201d: How that person was managing their personal and professional life 05:45: Dedicated last 6 years to the study of this and concluded that we have faulty frameworks for how to think about work and life 06:00 \u2013 New model, new book: \u201cThe Pie Life: A Guilt-Free Recipe for Success and Satisfaction\u201d 06:10 \u2013 Book consists of 100 interviews of 100 women discussing how they manage their personal and professional lives for success 06:15 \u2013 Advice for women entrepreneurs? 06:21 \u2013 Entrepreneurship is very different than the work\/life of corporate America 06:30 \u2013 Entrepreneurship is much more difficult than people think, you are the only one accountable for your own boundaries and business success 07:15 \u2013 Beware of the \u201cflex-time fantasy,\u201d where you say yes to everything because of your \u201cflexible\u201d schedule; the attention your business needs will be compromised 07:50 \u2013 Don\u2019t always be working\/available to clients because your personal life will disappear 08:08 \u2013 The most successful entrepreneurs set clear boundaries 08:12 \u2013 Example: Writer who set work hours 10am-2pm, made it easier to say \u201cno\u201d 8:28 \u2013 Set your work hours 09:00 \u2013 Advice on cultivating friendships as an entrepreneur 09:04 \u2013 Never say your \u201cfriend well is full,\u201d every seven years the average person loses \u00bd their friends 09:30 \u2013 As you go through life phases your needs change 09:50 \u2013 Breast cancer study: those with 10 or more friends have a 40% higher survival rate 10:15 \u2013 Entrepreneurs sometimes feel guilty hanging out with friends 10:30 \u2013The most successful women don\u2019t have guilt 10:49 \u2013 Productivity habits 11:00 \u2013 Time is a mindset, you can always have time for what you want to do 11:30 \u2013 The busier you are the more you can get done 11:44 \u2013 Samantha worked with woman to save her 6 hours a month of commuting 12:15 \u201cLive within the golden triangle\/line\u201d: Home\/office\/(school) \u2013 Do all errands within that line or triangle to save time 12:37 \u2013 Wake up an hour before the earliest riser in your home 12:56 \u2013 Planning as far in advance as possible and using a calendar 13:28 \u2013 American Airlines saved $40,000 a year by eliminating one olive from each food tray in first class \u2013 Small changes make a big difference 13:45 \u2013 Discussing Perfection 13:50 \u2013 The best pies aren\u2019t the perfect store-bought ones, they\u2019re the messy, gooey homemade ones 14:02 \u2013 Perfection portrayed on social media (it\u2019s the highlight reel) 14:37 \u2013 Don\u2019t compare your life to someone else\u2019s highlight reel 14:50 \u2013 How can we fit health into our busy entrepreneurial life? 15:00 \u2013 Just get it done \u2013 things will be messy, undone, put off 15:38 \u2013 Woman crying and feeling guilty because she \u201ccan\u2019t\u201d work out 16:07 \u2013 Finding a way to find a solution while partner watches kids 16:47 \u2013 Samantha goes on walks with friends or husband to fit relationship and health time \u201cslices\u201d into her schedule 17:00 \u2013 Scheduling doctor\u2019s appointments for herself, not just her kids 17:15 \u2013 \u201cBlending your slices\u201d \u2013 Incorporating time with kids 17:22 \u2013 Share work with kids (logo contest with 6 year old son) 18:40 \u2013 Son became so passionate about his involvement as a \u201cnational judge\u201d 18:57 \u2013 Former CEO of Harper-Collins Jean Friedman example 19:00 \u2013 She went to book parties every night and would share the exciting story with her kids 19:35 \u2013 Son is so proud of his mom 19:48 \u2013 You can live in guilt, apologizing for leaving\/going to work\/ etc., or you can show your kid that you are doing something exciting\/good\/that you love 20:00 \u2013 Child is more likely to love what they do and lead a life they love 20:30 \u2013 How to find out more about Samantha Samantha Ettus on Twitter and Facebook Website 3 Key Points: They key to personal branding is how you manage your personal and professional life \u2013 it\u2019ll never be perfect so don\u2019t compare yourself to others. Successful entrepreneurs set clear boundaries so they maximize their productivity. Friends and family are important \u2013 \u201cblend your slices\u201d so that you have time to cultivate those relationships while still respecting your health and designated work time. Resources Mentioned: Entrepreneur's Organization \u2013 The EO Network Book: The Experts' Guide to 100 Things Everyone Should Know How to Do Book: The Pie Life: A Guilt-Free Recipe for Success and Satisfaction ","author_name":"Wonder Podcast: Empowering Women Entrepreneurs to Change the World","author_url":"https:\/\/www.eonetwork.org","html":"