{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Mike Koenigs: Media Man","description":"Mike Koenigs is a serial entrepreneur, bestselling author, entertainer, and marketing wiz. Today on the EO Podcast, Mike dives into how he got into the tech business, marketing, and entertaining, and what drives him to make an impact in the world. Tune-in to learn how Mike interviews celebrities, where he finds his inspiration, and why he is no longer driven by fear. Time Stamped Show Notes: 01:00 \u2013 Mike\u2019s Background 01:04 \u2013 Mike is a serial entrepreneur, 13-time best-selling author, speaker, online personality, entertainer, 2009 Marketer of the Year winner, an entrepreneur filmmaker, product-creator, and a holder of a patent in cross-channel marketing technology 01:36 \u2013 He\u2019s built and sold 2 businesses to publicly traded companies and he\u2019s a philanthropist; he has raised over $2.4 million for the Just Like My Child Foundation and Girl Power Project 01:57 \u2013 Mike\u2019s products simplify marketing for 50,000 customers in over 120 countries; his companies and products have grossed over $40 million and he\u2019s produced 8 consecutive multi-million dollar product launches 02:14 \u2013 He\u2019s been featured through various outlets and have interviewed, consulted, and advised celebrity clients 02:50 \u2013 His latest company is called You Everywhere Now and it helps entrepreneurs become business celebrity influencers 03:05 \u2013 He became an entrepreneur at 16 and a developer at 18 06:20 \u2013 Mike\u2019s experiences while interviewing celebrities 06:26 \u2013 Tony Robbins: He\u2019s a force of nature and is endlessly fascinating and fascinated; Mike\u2019s wife says to be fascinating you have to be fascinated and ask good questions 07:27 \u2013 Celebrities often don\u2019t have their own audience, they often don\u2019t own their own presence; they don\u2019t know direct response marketing, pitching, management 08:08 \u2013 Mike was impressed by Paula Abdul\u2019s willingness to reinvent herself but was astounded by how often celebrities are stuck and prevented from doing things 09:50 \u2013 Celebrities work hard to hurdle obstacles and get their 10,000 hours in 09:57 \u2013 Dave Asprey also works hard and his company has evolved quickly; Mike invested in the friends and family round 10:30 \u2013 Mike\u2019s thoughts on Tim Ferriss\u2019 success 11:00 \u2013 In 2004(ish) Mike created the first information product ever created called \u201cEverything You Should Know About Publishing, Publicity, Promotion, and Building a Platform\u201d with Arielle Ford 11:27 \u2013 The product is her \u201cbrain dump\u201d in one place, Tim had bought it and emailed Mike; he didn\u2019t see it until after the book came out 11:44 \u2013 Tim is a \u201csurgeon:\u201d he surgically determined who he wanted to speak with, who owned relationships with them, and targeted the influencers that owned the media 12:30 \u2013 Tim\u2019s first podcast was horrible but was willing to listen, get advice, and listen to the masters 12:51 \u2013 Tim has said that he wanted to influence the biggest influencers in the world and by focusing on one target audience who influences influencers, he\u2019d have his market 12:30 \u2013 Now Tim can get anyone on his podcast and leverages the platform for his books; he is strategic, smart, and open about his depression 14:50 \u2013 \u201cTribe of Mentors\u201d is Tim\u2019s most recent book 15:17 \u2013 Mike\u2019s formula for interviewing 15:23 \u2013 Time compression, wisdom compression, knowledge compression; he learns about the person by speed-reading their content 15:55 \u2013 He models great interviewers; the best interviewers do lots of research, ask heart-driven questions, and make the interviewee look good 16:40 \u2013 The goal is to get the interviewee to feel safe and authentic while still being entertaining 16:55 \u2013 He has a structured plan with a list of good questions here 17:48 \u2013 Cal Fussman on interviewing: \u201cStart with the heart and move to the head.\u201d 18:12 \u2013 To reach Mike send him an email at mikekoenigs@gmail.com 19:23 \u2013 What Mike attributes to his repeated success 19:40 \u2013 He\u2019s terrified of failure; he didn\u2019t recognize and understand his feelings and what drives him for a long time 20:02 \u2013 Backstory and psychology 20:15 \u2013 His father was a barber, grew up poor on a farm in Iowa, was the youngest boy, and was expected to take on the family farm 20:48 \u2013 He joined the army, had epilepsy, his father\u2019s father was an alcoholic and his mother was bipolar 21:26 \u2013 Mike is the oldest of 4, they lived in Minnesota, his father had multiple jobs while he was growing up, and his parents thought technology was evil 22:11 \u2013 Mike knew he wanted to work with technology but the most common phrase in the house was \u201cwe can\u2019t afford it\u201d 23:03 \u2013 They always got everywhere \u201clate and last,\u201d so he knew when he grew up he wanted to be \u201crich, warm, and first\u201d 23:30 \u2013Mike learned to code early on, started consulting, and worked as soon as he could 24:09 \u2013 Mike partnered with someone who created films, he wrote video games, he learned more tech skills, and started the first interactive ad agency in the world called Digital Caf\u00e9 in 1989 25:05 \u2013 They made video games for ad agencies \u201cChex Quest,\u201d and made movie promos, websites, CD-ROMS, and got acquired by a billion-dollar ad agency 25:50 \u2013 They were acquired before the crash, what they built couldn\u2019t be replicated so it was difficult 26:40 - His introduction into direct response marketing 26:45 \u2013 He developed software that did content distribution, got into mobile marketing, patented technology in that realm 27:08 \u2013 His drive was the fear of not having enough and running out; now his drivers are his 15 year old son and wife 27:45 \u2013 His wife\u2019s non-profit: Just Like My Child Foundation 27:58 \u2013 His wife\u2019s parents are holocaust survivors, she is a victim of abuse, she created a system to help girls in Africa; he is driven to raise money and make a difference 28:36 \u2013 Mike loves his customers and likes who they are and what they\u2019re doing; \u201cThe universal language of peace is business and entrepreneurship\u201d 29:12 \u2013 Connection between Mike\u2019s success and his relationship with his father 29:30 \u2013 Story: His father apologized for not supporting and understanding what Mike wanted to do 30:40 \u2013 Mike does what he does because it\u2019s honorable and responsible, he is no longer operating out of fear or a need to impress 31:07 \u2013 Tony Robbin\u2019s quote: \u201cThe cause of human suffering: Loss, Less, Never,\u201d and this is what drives humanity 32:10 \u2013 His fear was driven by \u201closs, less, never\u201d 32:40 \u2013 The Mike Koenig\u2019s Show and his studio 33:11 \u2013 When he sold his businesses he built his studio to start his own TV show 34:40 \u2013 He had no idea how much work and how many people it required 35:00 \u2013 They put the show on hold and he built the core of You Everywhere Now; the show elevated his brand, status, taught him a lot, and was fun 36:54 \u2013 Mike\u2019s presence, preparation, and copy 37:48 \u2013 He practices, models others, and has bullets on a prompter 38:10 \u2013 The secret: Charisma, energy, and fall in love with who is on the other side 38:40 \u2013 He practices a lot, speaks a lot, and has failed a lot; Be enthusiastic and know your audience 40:23 \u2013 Make your life a great show that you\u2019d want to watch: Alter Ego 40:47 \u2013 We are characters\/actors 41:40 \u2013 Mike\u2019s perspective on selfie-videos: Done vs. Perfect 41:50 \u2013 Whatever works best; as long as necessary but as short as possible 42:10 \u2013 If they are authentic, real, and present, that is what is important 43:03 \u2013 Dave Asprey on authenticity 44:00 \u2013 Practice 44:02 \u2013 A book as the best way to get your message out 44:30 \u2013 Books represents royalty, fame, fortune, wealth, and prestige 45:00 \u2013 Amazon search and value 45:53 \u2013 Mike\u2019s bestselling books and his program 46:05 \u2013 How to get on the New York Times bestseller list 46:30 \u2013 How to get #1 Bestseller on all of Amazon; their goal is to be a category bestseller 47:02 \u2013 Amazon as the best partner and distributor; they produced software that searches and monitors book categories and the numbers needed to reach #1 47:45 \u2013 They give categories and can guarantee people become #1 in those categories; Once you are #1 you are #1 for the rest of your life and can leverage that 48:42 \u2013 Mike\u2019s book and masterclass for the system: Publish & Profit 49:08 \u2013 The Publish and Profit Model 49:45 \u2013 Positioning yourself as a celebrity influencer is key; the system is a digital follow-along or a 3-day live event with step-by-step guidance and templates 50:10 \u2013 The book becomes a bestseller before it is written, he shares strategies and systems to get the content in a framework to create the book 52:50 \u2013 Mike is a cancer survivor: His book \u201cCancerpreneur\u201d 54:00 \u2013 He was going through business and personal struggles and found that he had a large tumor that needed to be cut out 55:36 \u2013 He learned a lot about himself; he went through \u201csoul-cleaning,\u201d and \u201cinflamed emotions\u201d 56:15 \u2013 He feels responsible for helping others through their cancer journey; he made a Facebook live video to commit to have \u201cCancerpreneur\u201d completed in 2 days 57:00 \u2013 The book was spoken to a friend going through cancer 57:55 \u2013 com and Dean Jackson\u2019s 9-word email 58:10 \u2013 The 9-word email \u201cAre you still interested in ...?\u201d 58:43 \u2013 Mike doesn\u2019t do business cards, instead he takes a picture with them texts it to them, follows up, and sends them an email to work together 59:10 \u2013 He began streamlining the process and closing deals; it became a 10-minute speech that he gave at Genius Network 59:50 \u2013 It\u2019s a book filled with scripts to close deals using your phone; he deconstructs his own offers for readers to use themselves Key Points: To be a successful speaker you must be enthusiastic and know your audience. Share your message by whatever means works best; practice and be authentic, present, and real. A book is the best way to get your message out and gain credibility \u2013 and it doesn\u2019t have to be a long, painful process. Resources Mentioned: Entrepreneur's Organization \u2013 The EO Network Mike\u2019s Company \u2013 You Everywhere Now Tim Ferriss\u2019 most recent book \u2013 Tribe of Mentors Interview Questions Resource - here Program and Book \u2013 Publish & Profit Mike\u2019s latest book \u2013 Cancerpreneur Money Phone \u2013 Video and class here Genius Network ","author_name":"EO 360\u00b0: A podcast by the Entrepreneurs\u2019 Organization","author_url":"https:\/\/entrepreneursorg.libsyn.com\/","html":"