{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Brand Strategy for Communities + Small Towns | Brisa Byford (CivicBrand) | Brand Retro Ep. 54","description":"In this Brand Retro episode, Mike Brevik talks with Brisa Byford, Senior Strategist at CivicBrand, about research, branding, consulting, design, and marketing that help small towns and cities create impact. They discuss how CivicBrand supports communities and how small businesses in small towns can craft their stories and build identities that help their communities grow.  Highlights  What is CivicBrand and what are they doing? - 0:50 Helping small businesses in small towns craft their stories and build their identities. - 1:57 The before, during, and after. - 4:51 Building the brand strategies and processes through direct experience and immersing themselves in the place. - 6:57 How will you know you\u2019re ready as a small town? - 10:29 The Branding Lubbock Project: Where is it now? 15:44   Episode Resources Connect with Mike Brevik: http:\/\/www.cyberdogzmarketing.com\/ mike@cyberdogzmarketing.com Connect with Brisa Byford https:\/\/www.civicbrand.com\/ https:\/\/brandinglubbock.com\/&amp;nbsp;  ","author_name":"Brand Retro with Cyberdogz","author_url":"https:\/\/www.cyberdogzmarketing.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/21009935\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/114644000"}