{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Branding for Real Estate Entrepreneurs | Bethany Wall | Brand Retro Ep. 48","description":"In this Brand Retro episode, Mike Brevik interviews Bethany Wall of the Wall Street Property Group about real estate branding and the role a personal brand can play in starting and growing a company. Bethany shares how the business began and how branding helped them stand out\u2014even in a category many creatives overlook. If you\u2019re building a company and want more confidence in your brand, this episode breaks down what helped them get started. Highlights Sometimes, working with realtors is hard because it\u2019s a very different industry, and a lot of times, they follow each other. If you\u2019re a designer or a creative, you\u2019ll see that most realtors and most realty groups have the same recipe on how they look, how they feel, and how they interact with the public. - 0:38 Most realtors don\u2019t have a brand for themselves. - 1:40 How the process of Bethany\u2019s branding started. - 2:31 Is it important to have a brand logo, even for a small company? - 5:48 Most designers are not excited to work with real estate companies since it doesn\u2019t excite them and they look the same in many ways. - 8:17 Why is it important for Bethany to have a personal brand? - 9:36 Brands are meant to evolve. - 10:50 What advice can Bethany give to somebody who\u2019s starting out on the branding process? - 12:14 Make sure that the person you\u2019re hiring understands the end goal and what you\u2019re looking to do. - 13:13 Episode Resources Connect with Mike Brevik: http:\/\/www.cyberdogzmarketing.com\/ mike@cyberdogzmarketing.com  ","author_name":"Brand Retro with Cyberdogz","author_url":"https:\/\/www.cyberdogzmarketing.com","html":"