{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"CCP 002: Social Media is Not a sales channel","description":"In this episode, host Nalin talks about how Social Media is NOT a sales channel. Nalin shares a 3 step process on how to bring in your crowdfunding!   She discusses: -          [1:11] People say they have gone through the preparation phase and they go to launch their campaign but not being successful. -          [2:21] The main reason it isn\u2019t working is because Social Media isn\u2019t a sales channel. -          [4:05] Email definitely is king around here when it comes to crowdfunding. -          [5:05] There is a 3 step process or formula to building your crowdfunding! -          [5:39] The first step is, you want to build a list with individuals that are of buying intent. -          [6:49] Buying Intent is someone who actually signs up for an email to find out where they can actually purchase the product. -          [8:12] The second step is, to conduct a pre-launch warm up with friends, family, followers and fans. -          [8:45] Just tell the people on your list, friends, family and followers how they show support for you and your project. -          [10:50] The third step is, to build value and urgency in your emails. -          [11:02] By building value is when someone comes to your page and sees that reward, feels like they are getting a lot for the price. -          [13:06] By creating urgency, you want to show that there are a limited amount of spaces or different reward tiers within your campaign. -          [14:45] But the best news is that this blueprint and step process can work for every category out there. Get out there, start collecting emails and start implementing that 3 step process!   ","author_name":"Crush Crowdfunding Podcast","author_url":"http:\/\/crushcrowdfunding.libsyn.com\/website","html":"