{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Franchise: Focus, Scale, and BOOM!","description":"Adam McChesney, Owner, and Partner at St. Louis, Missouri franchise of Hite Digital, a service digital marketing agency with 15 locations. Adam\u2019s agency provides logo design, branding services, website design, search engine optimization, paid advertising, and recently launched Hite CRM, a technology-based software based on GoHighLevel\u2019s white-labeled CRM.  The goal? \u201cTo create an ecosystem that . . . helps us generate more business for them, . . . turn(s) those leads into customers, and then turn(s) those customers into walking billboards for our clients.\u201d He wants to \u201cturn a client\u2019s business into \u201ca scalable model\u201d that helps them reach their goals and helps them get more out of what they put in.\u201d Adam says over 75% of his clients are in a home-service or contracting-type industry. Before Hite, Adam sold medical devices for around five years. When Covid hit, he decided he wanted to get into marketing. His background in prospecting, sales, and growing business gave him the skills he needed to get clients. He studied up on website building, ranking, and paid ad production so he could do the work.  He started his agency in July of 2020 and grew it \u201cfrom basically nothing up to 30 or 40 clients,\u201d but then came the problems. A lot of issues \u2013 fulfillment, account management, and scaling \u2013 were breaking the agency and its business. Adam started looking for ways to outsource. After he became \u201cofficial\u201d with Hite in June of this year, he doubled his agency\u2019s monthly revenue in 90 days . . . jumping from $30K to $60k a month. Hite Digital at the corporate level handles processes, systems, fulfillment, and some of the prospecting and administration services, leaving Adam with the time and energy to focus on prospecting, selling, growing, and scaling his business. Daily franchise calls with other franchise owners cover different business topics \u2013 each week starts with sales, then progresses through mindset, general operations, product, and on Friday, family-oriented personal sharing \u2013 providing a rich source of franchise \u201clessons learned,\u201d but, more importantly, supportive relationships. The franchise has allowed him to leverage the resources and abilities of about 150 full-time team members and 15 distinct locations, and do work at a scale that a small, independent agency could not. Adam feels the franchise certifications, high-profile sponsorships, and publicity have increased his \u201cvalidity\u201d . . . he no longer has to sell himself as an individual product. With Hite corporate providing the processes and systems (\u201cSales are not going to outperform and out-scale bad processes and systems,\u201d Adam warns), he now has the time to be \u201chyper-focused on what\u2019s going to take this agency and continue to grow.\u201d He then concludes, \u201cThe things that are happening behind the scenes \u2013 strategy, everything like that \u2013 have continued to stay the same One key to finding quality clients? Adam is in a number of mastermind groups where he meets with business owners from all over the country on a regular basis. Many of the people in his mastermind groups are his clients or become his clients . . . and those people refer new clients to him, as well. Adam feels personal branding contributes to his ability to get and retain clients, because people know, like, and trust him based on the relationship created before they even consider a partnership. Adam is available on Instagram: @adamlmcchesney or on his agency\u2019s website at: hitedigital.com\/st-louis Transcript Follows: ROB: Welcome to the Marketing Agency Leadership Podcast. I\u2019m your host, Rob Kischuk, and I\u2019m joined today by Adam McChesney, Owner and Partner at Hite Digital St. Louis, obviously in St. Louis, Missouri. Welcome to the podcast, Adam. ADAM: Yeah, Rob. Thanks for having me on. Super excited to be here today. Appreciate you having me here today. ROB: Excellent to have you on the podcast. Why don\u2019t you start off by telling us about Hite Digital St. Louis? Tell us what you all are doing, what\u2019s exciting there, what clients seek out. ADAM: Yeah, absolutely. Hite Digital St. Louis is a franchise operation of Hite Digital. Hite Digital has 15 locations as of this recording today, and I\u2019m lucky enough to be the owner\/partner here in St. Louis, Missouri. We\u2019re a full-service digital marketing agency. We do everything from logo and branding, website design, search engine optimization, paid advertising, and we\u2019ve recently launched our own CRM as well. We do things a little bit differently over at Hite. Some really cool things that we have in the works. But we are a franchise model, so we leverage the resources and the abilities of about 150 full-time team members and 15 different locations. It has allowed us to do a lot of things at scale that, if you were basically your own little hyper-agency like I was before merging with Hite, you just couldn\u2019t do. Some really exciting things we have going on. ROB: It\u2019s a really interesting model, and I think it\u2019s one we really haven\u2019t encountered before on this podcast. How did you become aware of Hite, and how did you get drawn in? I\u2019m sure that\u2019s a process; I\u2019m sure there\u2019s some aspirations of what you can build on your own, what you can build together. It\u2019s probably a journey. ADAM: Absolutely. It\u2019s definitely been a journey. I\u2019ve been an agency owner full-time now since July of 2020. Quick backstory on me: I was in the medical device sales field for about five years. Worked my way up through multiple companies and was pretty successful, but right as COVID was going on, I realized I didn\u2019t know if this was necessarily for me. I\u2019d always wanted to take marketing full-time to see what I could do, helping local businesses \u2013 especially during such a unique time that we were seeing with the pandemic. So, in July of 2020, I left. My background, my strengths are really in prospecting and sales and growing business, so I never really had any issues finding people that were interested in allowing me to do their marketing and advertising. And then I was taught through courses and programs and a lot of self-teaching how to build a website, rank a website, do all the paid ads. So, I could sell and then I could also do it, which was nice, but it also brought its own set of problems for fulfillment and account management and scaling. As I took my agency from basically nothing up to 30 or 40 clients, I had a lot of issues that were breaking the agency and the business as a whole. I started looking into ways to outsource. Hite Digital was one of those ways that I was looking. Hite Digital in the past had been a white label fulfillment company for agencies that obviously didn\u2019t want to do the work internally. So, transitioning over to this franchise model \u2013 I had heard about it; never heard anything like it. I thought, \u201cWow, this is way too good to be true.\u201d They handle the processes and the systems, they handle the fulfillment, they handle some prospecting and admin stuff. For me, it was a perfect storm where I was at in my agency to be able to continue and focus on what I wanted to do, which is prospect and sell and grow a business. ROB: It\u2019s really fascinating. It sounds like the whole delivery aspect of the business is something you don\u2019t really have to worry about on a day-to-day basis. ADAM: That\u2019s correct. ROB: But then with that also comes \u2013 you still do have to sell something that is aligned to what Hite can deliver as an organization. How do you think about the alignment between what you\u2019re selling and what\u2019s being delivered? ADAM: Luckily, I had a taste of what Hite was able to do before I came on as a franchise. I knew a couple other people that were already franchisees of Hite, I had seen it from a white label standpoint, and most of what I\u2019m selling today was also what I had previously sold and also done myself. So, for me, it wasn\u2019t much of a transition. The biggest transition for me was to get out of a lot of the mundane tasks of the day to day. So, managing the accounts, managing the projects, building a website myself \u2013 all the things that in theory were good for me in the beginning to get access to knowing how to do it and be able to better sell what I was selling, but it got me very focused on the things that weren\u2019t going to grow and scale a business. ROB: What kind of territory do you have, then? Is it St. Louis in fact, and someone else might come in and do Kansas City or Nashville? You\u2019ve got about 100 miles? What\u2019s your range? ADAM: Basically, right now I\u2019m the only one in Missouri. I can\u2019t remember the specifics on the range. I want to say it\u2019s about 120 miles that I can remember. For example, in the state of Texas we have four franchisees down there. We don\u2019t really necessarily have a boundary of where we can do business, being digital marketing. There\u2019s not any caps on anything like that. But I want to say it\u2019s about 120 miles in terms of where another franchise would be opening. ROB: Got it. It reminds me \u2013 the NBA operates kind of like that too, and they seem to be doing all right for everyone there. [laughs] When it comes to prospecting, you almost get to go out and prospect a bit more unencumbered with the day to day of the operations, which is fascinating. Quite often in the medical sales field, it\u2019s I think a little bit similar. How do you think about which kinds of clients you\u2019re working with locally? ADAM: Where I really got my start was online networking. I\u2019m in a variety of different masterminds where likeminded people are coming together. I\u2019m meeting business owners all the time, and whether I\u2019m working with people within those masterminds as clients of mine or they\u2019re referring people to me, most of my clients were all over the country. This has now given me an aspect to start doing some cool things locally in terms of networking, getting my name out there from a standpoint that actually means something. When I am the product, the service, and everything, and I\u2019m telling people, \u201cHey, this is what I\u2019ve got,\u201d no one really understands that. Now I can send them over to Hite Digital, show them all the team members that we have, all the certifications, all the sponsorships, all the stuff that has been written about Hite Digital throughout the publications. It has a lot more validity. So, I\u2019m more proud to be able to go and show that and do that, and it\u2019s given me access and more time to be able to do it. Personal branding is such a big aspect of where I\u2019ve been able to get clients, keep clients and retain clients, because people know, like, and trust me based on the relationship that we\u2019ve already created before even coming into a partnership together. ROB: Where does that lead you? Are there particular verticals or sizes of companies? Is there a typical client right now in St. Louis for you? ADAM: Most of the clients I have are in the home service or contracting space. That\u2019s really where I got my start and where I\u2019m heavily involved from a client standpoint. But transitioning over to Hite, we\u2019ve been able to work with clients of all shapes and sizes and a variety of different industries. Even started getting into the ecommerce space, which I had never been into before. There\u2019s really not a cap, but if I had to say, majority of my clients, 75% and above right now are all in a home service or contracting type industry. ROB: Got it. That certainly makes sense from a services perspective, whether you\u2019re talking about SEO, whether you\u2019re talking about paid search. All of those kinds of things, you need a certain kind of website; you need to be distributed certain places. You can definitely see how there\u2019s a lot of them, and you\u2019re prospecting probably looks a little bit similar on that side too, going to the medical. There\u2019s lists of these people. You can find them, you can build trust with them, and keep on going. Does that transfer? ADAM: Exactly. That absolutely does. ROB: You mentioned the CRM product, then. Is that a Hite central offering? What does that look like? ADAM: Yes. We partnered with GoHighLevel to create a technology-based software of their white label CRM. It\u2019s called Hite CRM. We launched it probably about two months ago right now. We\u2019ve started to have some people adopt it. But essentially, we want to create an ecosystem that not only helps us generate more business for them, but able to obviously turn those leads into customers, and then turn those customers into walking billboards for our clients. The strategic part about what we do isn\u2019t just getting them more lead flow or more calls; it\u2019s how we turn your business into a scalable model that helps you reach your goals and helps you get out more of what you put in. ROB: That part makes sense. I do wonder \u2013 and this is always a little bit of a tricky art between that transition from sales to delivery in terms of relationship. You mentioned relationship, you mentioned retention. How do you think about the ownership of the relationship when a client goes from sales in your office to delivery, which is across the world, and certainly has to be at a level of quality \u2013 but it seems like the boundary of who owns the account is a little bit trickier than maybe if you had everything in-house. ADAM: Absolutely. Technically, we still obviously have it in-house. My account managers that I have are full-time. They just work with my clients. We have created the relationship and created that on a very high level. People obviously do business with me because they know, like, and trust me, and then I transition to not necessarily completely step away from the account, but \u201cHey, here is Kevin or Moe that\u2019s going to be able to take care of you on a daily basis.\u201d The problem in agencies, as you grow and scale, and the issue I was having, is I was lucky if I was able to hop on a call with a client that was paying me a good amount of money once per month. In that, I wanted to make sure that the customer service was to a tier above where I had it and that we were still getting the results, that we were getting the correct reporting, that we were building efficiencies around how we do things for our clients. The aspect of the touching of each account and to the effectiveness we\u2019ve been able to do it has completely gone through the roof in the transition. Obviously, that comes with me stepping back and delegating and putting processes and systems in place so I\u2019m not the face of the day-to-day communication. But at the end of the day, the things that are happening behind the scenes \u2013 strategy, everything like that \u2013 has continued to stay the same. ROB: What does it look like? What\u2019s maybe the most extreme example of what it looks like to scale a city as a Hite franchisee? What\u2019s the limit? There\u2019s almost an unlimited amount of business. ADAM: Yeah, there\u2019s unlimited amount of business. Ideally, I think in the future we create physical offices, we have all these different things. Being able to work remote and pretty much anywhere in the world, I think there\u2019s a ton of opportunity just with one location. Just to give you an idea, I came into Hite officially June of this year, and by stepping away from the account management, by stepping away from the fulfillment and the admin tasks, I\u2019ve been able to double my agency in 90 days. We went from about $30k a month to over $60k a month. And really all that is attributed to me being able to step away and not have to worry about \u201cWhen\u2019s this project going to be due?\u201d or \u201cHow am I going to figure out how to get all of these reports out to these clients and then hop on calls with them, and then hopefully for 30 minutes to an hour a day focus on my personal brand and also prospecting?\u201d Those things tend to go in the backseat when you have to figure out the projects and the account management. For me, I\u2019ve been able to be very hyper-focused on what\u2019s going to take this agency and continue to grow. ROB: A lot less fires to fight, for sure. A flipside of that, I would think, is maybe having fewer people around you when it comes to having a table of different opinions to help challenge the business, to move it forward, to think of what\u2019s next. How do you think about finding peer support and things to drive you forward in that way? ADAM: Luckily, the support system with the franchise model at Hite is absolutely phenomenal. We have a daily franchise call. Each day of the week is a particular sector or topic of the business. Today was sales, getting the week started off right. Tomorrow is mindset. Then we have general operations, product, and then family-oriented personalized stuff. So, we talk together on a consistent basis, even though we are completely on opposite ends of the country or the world or wherever we\u2019re talking. I think by having all of this communication and collaboration in the last 90 days, what\u2019s also taken me is I\u2019m finding new ways to put different twists on my business based off of what all these agency owners are doing, because we\u2019re all in it together. If someone is finding success in a certain area, we\u2019re going to share it with the team because we want to grow and scale at its height. If you were to just have a daily call with 15 agency owners, I don\u2019t know how many people are going to start sharing their secrets every single day of the week to help you grow. You might get one or two things. But we\u2019re able to do this thing at scale and really help a ton of clients, a ton of people, and do it on a consistent basis. So that\u2019s been a really cool part. ROB: Right. From a geography perspective, there\u2019s no competition. You can be fully transparent. Someone can tell you exactly one account they\u2019re having a hard time with, they\u2019re weak, they\u2019re dying, the client\u2019s at risk, and you can\u2019t go steal that client. There\u2019s nothing you can do. That\u2019s their client, and they need the help to succeed, and you can learn from it. ADAM: Yeah, it\u2019s been phenomenal. To also give you an idea, we have one of our owner\/partners who\u2019s in Nashville, and he\u2019s a real estate investor himself. He got into the space for being a real estate investor, to try to grow and scale his wholesaling company. He\u2019s jumped on calls with me to talk real estate with potential clients that he\u2019s never going to see anything from. No one\u2019s ever going to take time out of their day to do that if you\u2019re not a part of something like we have going on at Hite. ROB: One thing that seems like it would be tricky \u2013 and I\u2019m sure they\u2019ve solved it \u2013 how do you handle the question of product offerings and pricing? Because it seems like there\u2019s a lot of room for transparency there. There\u2019s a lot of room for you to try to mark up a service 10 times the rack rate. There\u2019s room for Hite to mark up a service 10% and tell you to just deal with it. How does that balance work from the pricing as it flows through to a client? ADAM: We have our fulfillment costs of what we pay per project or per service offering, what have you, and then we have \u201cHey, here\u2019s what we recommend selling it for.\u201d You can sell it for what you want. If you want to package something together, if you want to offer X, Y, and Z free for 90 days or at a percentage off, you have the complete ability to do that. Clients are never really getting access to what our cost is on anything, so you then can go and say, \u201cHey, here\u2019s what I want to do in my business to be able to get to XYZ goal, and I\u2019m going to reverse-engineer back knowing your costs.\u201d So yeah, we haven\u2019t had any issues with it thus far. ROB: It\u2019s an interesting thing. It also allows you to be entrepreneurial because you can assess the market conditions locally, the competitive situation. It all makes sense. It still feels like selling, sounds like. ADAM: Yeah, it does. The huge thing for us is we\u2019ve been able to get access to opportunities that we would\u2019ve never gotten access to if we were just our little agency here in St. Louis. We were the VIP sponsor out at Traffic & Conversion. We got a ton of exposure there. We\u2019re a sponsor on Dave Ramsey\u2019s podcast. There\u2019s a lot of things you can now do when you have 15 locations that are all pooling things together. We have an opportunity generation department that helps out with our prospecting and even sets appointments for us. There\u2019s a lot of really cool things you\u2019re able to do when doing it at scale. ROB: Absolutely. That did ring a bell, actually. I have listened on the EntreLeadership Podcast. I have heard Hite Digital. It did ring a bell, and part of me wondered how much that sponsorship cost. I don\u2019t expect you to know that, but\u2026 [laughs] ADAM: I don\u2019t know it. [laughs] ROB: It\u2019s probably something you wouldn\u2019t do on your own. ADAM: Yes, exactly. ROB: Very good. Adam, you\u2019ve done your own agency, you\u2019ve chopped the delivery part off now and freed yourself to focus on some strengths; what are some lessons you\u2019ve learned on your journey leading the agency that you might go back and tell yourself if you could rewind the clock and try to play Back to the Future and tell yourself what you ought to have known? ADAM: There\u2019s a variety of different things. It\u2019s only been 15 months of doing this full-time, and I\u2019ve had a lot of success, but I\u2019ve made a lot of mistakes, so the list could be very long. But I think the biggest thing for me, being a sales rep in my past, is sales are not going to outperform and out-scale bad processes and systems. When I first started running this full-time, I leave medical device, I leave a very lucrative industry, benefits, security, all those different things, and the shiny object is \u201cJust go get sales. Take whatever product or service you can get in here and start selling it. Get people in the door.\u201d Which was fine to an extent, but then my weakness \u2013 and why it\u2019s been such a great transition into Hite \u2013 is the processes and the systems. It\u2019s the organization. It\u2019s the fulfillment aspect. Trying to outsell bad processes and systems is never going to be the answer, and I think so many agency owners experience those problems where they\u2019re just focused on the shiny object, which is that next deal or that next month\u2019s worth of retainers, when not focusing on a process or system could set you back next month, 90 days, 6 months from now, and keep you from scaling to grow your business.  ROB: Sure. A lot of the processes are handled for you. How do you think about the processes that are not handled for you? How do you think about keeping consistency? Is there a playbook you\u2019re pulling from Hite? Is there a playbook you\u2019re writing yourself? How do you keep those account managers locked and loaded? How do you think about the next zero on the size of the business? ADAM: There\u2019s definitely a playbook and framework from Hite, but with how we do our business \u2013 to give you an idea, not everyone is going to have an account manager based on where they\u2019re at in their franchise. I happen to have two of them due to the size of our franchise. There\u2019s different dynamics that are coming in. I\u2019m doing things a little bit differently than someone else is doing them based on our comfortability and based on where we\u2019re at with our clients and what projects we have going on. I\u2019m managing it and learning new things each day, because I\u2019ve really never managed people in a full-time aspect, especially in the account manager role, and I\u2019ve also never been just an account manager. So, there\u2019s a variety of different factors that are going on. The next level in my agency is to bring in an integrator type person with digital marketing experience that really knows how to grow and scale an account management team, eventually a sales team. That way, I can really focus on what I\u2019m doing best, which is at the top, strategizing, growing, and scaling the franchise itself, and not in the day to day still when it comes to managing people and the operations aspect. ROB: That lets you focus also on bringing in a very interesting sort of integrator, because you\u2019re not talking about a full-scale ops and delivery integrator. You can think about it as a different sort of organization, probably bring a more specialized integrator into that role. ADAM: A specialized integrator, one that\u2019s done SOPs, one that\u2019s done the product and the service aspect of what you do, and that likes doing it. Because at the end of the day, I think a lot of people are put in positions or pivoted to be an integrator when really they could be a visionary type of person or someone that doesn\u2019t like \u201cI\u2019m going to check the boxes and do all these different things.\u201d My mind races at 1,000 miles per hour, and I need someone to help reel that in, and when we do have a good idea or a new process and system that could take the business to the next level, have someone that can run and put it into place and actually make it work. ROB: Absolutely. You\u2019ve mentioned there\u2019s different scales of these franchises; there\u2019s one-man\/one-woman shows. You\u2019ve got a couple people around you. With the visibility that you have, what\u2019s the biggest you\u2019ve seen a franchise get so far, and what does it look like from a work structure? ADAM: The franchise model is actually not even a year old. It\u2019s super new. We have people that have come in with agencies of all sizes, and then also people that are brand new to running their own agency, which I think is really cool. I think on the spectrum of where things are at, our average agency \u2013 we just saw the numbers today \u2013 is doing almost $30,000 a month. That\u2019s between all the agencies that are out there. Our agency here in St. Louis is definitely the largest in terms of I have two full-time people. I think everyone else pretty much at least has another full-time person or is working towards that. From a monetary standpoint, those things are going to be on every which end of the spectrum. But the average is right around $30,000, which is pretty healthy for 15 and only being a year old. ROB: Yeah, and you\u2019re setting the pace then a little bit, creating what this looks like. I wondered up front what it looked like perhaps from a pride perspective, because you start your own business and then you\u2019re merging, you\u2019re rebranding. But it almost sounds like a way to think about it is it\u2019s a way of making a bet and investing in growth. You\u2019re saying, \u201cI think if I take this path instead of another one, I\u2019m going to rebrand, I\u2019m going to gain this halo over me\u201d \u2013 and I guess some podcast ads, and this conference, plenty of other lead routes. But sometimes a merger is an ego battle, and it sounds like this is a little bit more of an investment strategy. ADAM: Yeah. It was a concern for me, to be honest. I was a lot more concerned with the way that I thought it was going to go versus how it actually did. For me, it wasn\u2019t so much the ego, but it was that I was the product, the service, and the everything. Basically, taking feedback and taking how the customers at the time and eventual customers took it, I took all that stuff personally. Some was good, some was not so good, and there were areas of opportunity. But for me, it was more so we each have our own commitment at Hite, and we\u2019re committed to so many different things of helping people, empowering people. I am the commitment to live a more whole, well-rounded life. If I want to do that, the way I do that is by impacting as many people as possible. I can only impact so many people if I\u2019m doing everything, and I don\u2019t have the support, I don\u2019t have what I have now at Hite. Now, in 90 days, I\u2019ve already grown the business double to what it was already at before, which was helping a lot of people. It\u2019s really cool to see even what we\u2019ll have at the end of the year and then this time next year. We\u2019re able to fulfill our commitments at a higher level, and in the process of that we\u2019re obviously going to lose clients that maybe we wouldn\u2019t have lost if I stayed and did my little agency. But we have to look at the bigger picture. I have to look at the bigger picture and what\u2019s best for me, my family, my agency, and everything else that\u2019s included. ROB: For sure. When you\u2019re looking ahead, Adam, at the next year, if we were to catch up a year from now, what\u2019s going to be new from the Hite Digital fulfillment mothership, and what will be different in St. Louis? What should we be looking forward to? ADAM: I alluded to earlier, over the next three to six months, I really want to bring in an operations integrator type manager to help take this business and plug up the holes that are here. What I think that allows us to do is to grow our team here in St. Louis \u2013 adding that person that would be local here in St. Louis, potentially adding some sales managers, more account managers. But getting very strategic on the partnerships and the things we\u2019re doing, investing in relationships, investing in masterminds to make sure that we\u2019re impacting not only as many people as we possibly can, but the right people, the right clients to come in here. The more people we\u2019re able to work with on a consistent basis, it\u2019s really going to help everyone win. I think in terms of Hite, we have ambitions of taking it from 15 franchises \u2013 I don\u2019t know what the end goal looks like in terms of a specific number of franchisees, but I think the people we\u2019re bringing in are all quality. They fit the bill of what makes Hite, Hite. And the best part is we\u2019re attracting all of these people. We\u2019re bringing in agency owners that we\u2019re connected to in our market, we\u2019re in other masterminds together. There\u2019s just a uniqueness to what we\u2019re doing. I think that continues on over the next couple months and throughout the years. ROB: Excellent. Adam, when people want to find and connect with you and Hite Digital St. Louis, where should they go to find you? ADAM: The easiest place is going to be my Instagram account. That\u2019s @adamlmcchesney. That\u2019s where I\u2019m probably the most active in terms of messaging back and forth with people. You can also go to hitedigital.com\/st-louis and find our information there in terms of what we offer and everything we have going on here at Hite Digital St. Louis. ROB: Excellent. Adam, thank you for coming on. This really does uncover a model we haven\u2019t talked about a lot on this podcast. It\u2019s a different path. It\u2019s clear it\u2019s working for you, it\u2019s exciting, and I think we\u2019re going to hear more about it. Thanks for coming on and sharing your experience, sharing your vision and leadership thus far, and we can\u2019t wait to see where it all goes. ADAM: Thank you very much. It was a pleasure to be on. Super excited for the future. ROB: Thanks so much, Adam. Take care. Thank you for listening. The Marketing Agency Leadership Podcast is presented by Converge. Converge helps digital marketing agencies and brands automate their reporting so they can be more profitable, accurate, and responsive. To learn more about how Converge can automate your marketing reporting, email info@convergehq.com, or visit us on the web at convergehq.com. ","author_name":"The Marketing Agency Leadership Podcast","author_url":"http:\/\/spinutech.com","html":"