{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Amanda Slavin, CatalystCreativ (New York City, NY)","description":"Amanda\u2019s company started as a community design firm and morphed over time to what they are today, a combination experiential agency\/brand consulting firm. The company activating customers into brand loyalists, into ambassadors, into advocates, so that they can grow their business, helping brands transition passive customers to active participants in shaping their brand\u2019s story. Amanda\u2019s Dad, a big sports fan, forced her to watch every sport when she was growing up. Her background is in the sports bar industry, Between the two, she knows the value of sports in community-building. When the LA Raiders transitioned to Las Vegas, CatalytCreativ designed the opening ceremonies to feature local residents. Las Vegas is unique in that it has only 2 million permanent residents and hosts 40 million visitors a year, and the transition came after the tragic October 1, 2017 concert massacre. The message of the program was that the Raiders were not asking anything from the community, but were there to support it. The Raiders gave LA something to rally around. This experience illustrates what Amanda calls the highest level of audience engagement, \u201cwhen your personal values and beliefs align with the brand\u2019s message.\u201d She believes the Golden Knights hockey team and the raiders have had a unifying effect on Las Vegas, helping \u201cto build internal community, and also external community with the rest of the country,\u201d because now Las Vegas is \u201cpart of a larger story.\u201d Amanda presented \u201cThe Most Important Way to Engage Your Audience and How It Impacts Your Bottom Line: The 7th Level\u201d at HubSpot\u2019s 2018Inbound Conference. The 7 levels is a framework for goal-setting, , business, and customer connection. That strategy was from the foundation of these 7 levels. The highest level is called literate thinking. It\u2019s when your personal values and beliefs align with the brand\u2019s message 1) Disengagement is when you\u2019re avoiding or idle from a task 2) Unsystematic Engagement. It\u2019s when you\u2019re confused by the messaging 3) Frustrated engagement is when the customer wants to engage, but is distracted by These first three levels are about finding your customers and building trust. The next three are about amplification, which involves asking things of these people. 4) Structure-Dependent Engagement, such as \u201ccomment below,\u201d \u201cgive me your email,\u201d \u201clike my post.\u201d And social media marketing campaigns 5) Influencer marketing\u2014piquing someone\u2019s interest to get them to engage with your brand. 6) Critical Engagement\u2014transforming someone to set goals and transform their own lives. 7) Literate Thinking\u2014your personal values and beliefs align with a brand\u2019s message delight. How do you delight customers?   Details on Seventh Level strategy ( field guide, worksheet, and blog) are available on the-seventhlevel.com.   . CatalystCreativ on LinkedIn. (No \u201ce\u201d at the end; we creatively spell it.) Amanda Slavin on LinkedIn, and then I\u2019m @ajslavin on every other social platform. The company website is catalystcreativ.com. ","author_name":"The Marketing Agency Leadership Podcast","author_url":"http:\/\/spinutech.com","html":"