{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"#158: Why Story Listening is More Powerful Than Storytelling","description":"  Everything starts and ends with listening. Ultimately, it\u2019s more about listening than storytelling. If you or your brand are telling a compelling story but no one is listening, then what is the point? How many times have you gone into a meeting to present something that you are passionate about only to find that very few people are engaged and listening? It happens way more than we want to admit that we are those disengaged listeners.  Sometimes we get so wrapped up in our own lives that we forget to just sit back and listen to the people around us. When you aren\u2019t fully engaged and listening in a conversation, it is easy for the conversation to become hollow and meaningless. It\u2019s time we surrender our agendas in order to truly be present in the moment and listen.  Murray Nossel is a guru when it comes to listening. He is the co-founder of Narativ and the author of Powered by Storytelling: Excavate, Craft, and Present Stories to Transform Business Communication. If you\u2019re struggling to get your audience to listen then you\u2019re in luck because he will show you how to gain your audience\u2019s full attention and how you too can be a better story listener to expand your influence as a leader.  Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http:\/\/bit.ly\/StorytellingTools Like what you hear? Bring Park to your next event. ","author_name":"Business of Story","author_url":"http:\/\/businessofstory.com","html":"