{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"#146: How Krispy Kreme Delights its Fans Through Digital Storytelling","description":"In 2011, Kelley O\u2019Brien made an ironic transition: she left her career at a health agency to work for one of America\u2019s favorite guilty pleasures: Krispy Kreme. That\u2019s because Kelly, the former Director of Social Media at Krispy Kreme, is all about bringing joy to her customers, whether through an inventive community health center promotion, or planting a donut Easter egg in your Instagram feed.  Any business can hop on Instagram and post a photo of their product in hopes of reaching a customer. But it\u2019s through storytelling that you give the customer something to really connect with, beyond just that photo. My mom always said, \u201cEverything in moderation.\u201d But when it comes to a brand\u2019s digital storytelling, believe me, there is no moderation to be found. On this week\u2019s episode, Kelley shows you how the doughnut giant uses entertaining digital storytelling to connect with 11 million people through branded social media channels to live out the brand\u2019s mission of bringing joy to fans.  Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: https:\/\/businessofstory.com\/telling-business-story-ebook\/ Like what you hear? Bring Park to your next event. ","author_name":"Business of Story","author_url":"http:\/\/businessofstory.com","html":"