{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"#200 How to Use Storytelling in Your Direct Response Advertising ","description":"Ken Kerry, co-founder of Script to Screen, a leading direct response agency, and author of the new book This Works Marketing: The Proven System Generating Billions in Sales for Brands and Every Size Business, shares how their approach to direct-response storytelling has generated over $6.5 billion in sales for products and services. &amp;nbsp; Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http:\/\/bit.ly\/StorytellingTools Like what you hear?  Bring Park to your next event. ","author_name":"Business of Story","author_url":"http:\/\/businessofstory.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/10038890\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/10038890"}