{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"How Much Voice of Customer Research is Enough?","description":"Today's writer asks us about voice of customer research. And so we talk about the power of VOC research, why it matters, how we each do it and how it sets conversion copywriters apart from other copywriters. What's really the power behind VOC? Let's dig in. ","author_name":"Business Badassery Podcast","author_url":"https:\/\/businessbadass.co\/podcast","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/17493557\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/93113294"}