{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Ep 114: Marketing Strategy vs Tactics","description":"Your marketing strategy and your marketing tactics can gain your business different things. A strategy is taking stock of where you are and where you want to go, then taking the steps to bridge the two. Tactics flow within a framework. Maybe you have a goal of bringing more people to your website \u2013 tactics would help you accomplish this goal. Marketing strategy and tactics are incredible tools in your arsenal, and our guest today breaks it all down in a way that\u2019s easy to understand. Spencer Powell, CEO of Builder Funnel, is back to share valuable knowledge. Show highlights include:   2:45 I got started in marketing out of curiosity 4:52 You have to identify the specific type of client you are trying to attract and then make sure your messaging resonates with that audience 6:50 Education can help bridge the gap between marketing and sales 12:59 Yes there has been explosive growth in social media but your website is still very important. Google searches are still king. Social media plays a role but it\u2019s not the only platform 18:29 Once you define your ideal audience you can then focus on where or what platform that audience is using 24:10 What to think about when building a marketing strategy 29:25 Only about 4% of the people that view you online will actually take action 30:15 Active buyers are easy to convert. What you need to work on is how do you convert the top of the funnel people? 33:38 The email list is one of the most untapped tools or overlooked tools that can build your future pipeline 37:15 It is very important to have a marketing budget established and stick to it during ups and downs in the business cycle You can learn more about Spencer at http:\/\/www.builderfunnel.com. Social media: LinkedIn - https:\/\/www.linkedin.com\/in\/spencerwpowell\/ Youtube - https:\/\/www.youtube.com\/c\/BuilderFunnel\/ Instagram - https:\/\/www.instagram.com\/builder_funnel\/ Or hit us up through our Contact Page at https:\/\/buildernuggets.com and we\u2019ll make a personal introduction.   To get the most out of this podcast, head over to https:\/\/buildernuggets.com and join our active community of like-minded builders and remodelers. ","author_name":"The Builder Nuggets Podcast","author_url":"https:\/\/www.buildernuggets.com","html":"