{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"178 | Analytics in Your Freelance Business","description":" Today\u2019s episode focuses on analytics in your freelance business. I\u2019ve been taking a deep dive into my analytics recently because we\u2019re looking to evaluate how the last few years have gone. We\u2019re looking at the clients, the revenue, and the team to figure out where we are now and where we want to go next. Analytics are a good thing to look at when you\u2019re trying to make a decision on where to go next in your business. When looking at analytics, you certainly don\u2019t have to be a \u201cmath person\u201d to get on board. Some simple strategies will help you track your data and hopefully give you insight into the future of your business. "Looking at analytics is a way to look at the past and predict and prepare for the future. It\u2019s really simple, but if you\u2019re just able to write these down and look at trends in your own business you\u2019ll see what you can do for being proactive in your business. " In this episode Avani talks about: Why analytics are important to every successful business. What types of analytics you should keep tabs on. How to use that data to push your business forward and shape your strategies around growth. 1. Track monthly analytics Make sure to track your revenue, profit, expenses and contractor expenses. These items are critical for every business out there. You can look at this two ways: 1) how much is coming in and going out, or 2) what\u2019s been billed and what\u2019s been paid. Anyway you slice the pie, you need to be tracking your money on a monthly basis. 2. Use averages per month to make decisions If you take the number of months your were in business and divide your total revenue with that number, you\u2019ll get your average monthly revenue. This is a great number to track year over year to see how you\u2019re doing. Is it going up or down? Likewise, you can take the average revenue by the number of clients and make some decisions based on that data. There are several more averages which you can choose to pursue or not (that I discuss further in the episode). They are helpful in figuring out how you want your business to operate and what kind of clients you want to bring on board. Links Profit First by Mike Michalowicz An Accountant\u2019s review of Profit First by Jason Andrew Stay in touch Get The Client Magnet Roadmap Follow Avani on Twitter Follow Avani on Instagram Follow Avani on LinkedIn ","author_name":"The 6-Figure Freelancer Podcast | Freelancing | Entrepreneurship | Clients | Finances | Motivation | Personal Development | Mindset","author_url":"http:\/\/www.avanimiriyala.com","html":"