{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Ep. 117: Eric Almquist | What Do B2B Customers Want? ","description":"What do customers really want when they buy a product? Some benefits are fairly obvious\u2014convenience and quality, for example. But some customers, even those in business-to-business (B2B) markets, are seeking far more from their purchases\u2014hope, self-actualization and motivation. Bain Partner Eric Almquist returns to the Net Promoter System Podcast to discuss developments in his  Elements of Value framework and how companies are using it. Eric introduced his framework, which draws on themes from psychologist Abraham Maslow\u2019s \u201chierarchy of needs,\u201d last year in Harvard Business Review. In recent months, he has been expanding the framework to consider the specialized needs of companies in B2B markets. ","author_name":"Customer Confidential: Untold Stories of Earned Growth","author_url":"http:\/\/baincompany.libsyn.com\/site","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/5628752\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/5628752"}