{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Ep. 109 Jonathan Levav | The Science Behind Clicking &quot;Buy&quot;","description":"Do you shop online differently if the purchase involves clicking buttons vs. dragging an item into cart? Does a product search feel more fulfilling if it forces you to scroll through a vast trove of options? Do your survey responses change if the scale starts on the left or the right?&amp;nbsp; These are the questions that  Jonathan Levav,&amp;nbsp;associate professor of marketing at the Stanford Graduate School of Business, explores. His research looks at the factors that influence consumers\u2019 choices and judgment, such as biomechanics,&amp;nbsp;context cues and product attributes.&amp;nbsp; In this episode, Jonathan discusses his latest research projects and how businesses are increasingly turning to experimental psychology and behavioral economics for answers. &amp;nbsp; &amp;nbsp;&amp;nbsp; &amp;nbsp; ","author_name":"Customer Confidential: Untold Stories of Earned Growth","author_url":"http:\/\/baincompany.libsyn.com\/site","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/5242772\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/5242772"}