{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Episode 0027 | Life After Crowdfunding: e-Commerce Basics","description":"In this episode, we\u2019re circling back around to our extremely popular \u201cLife After Crowdfunding\u201d series with perhaps our most practical episode in the series so far, which is about how to turn your website into a cash machine. Let\u2019s dive right in! ---------------------------------------------------------------- \u2b50 During this episode, we detail these takeaways:  1. Entrepreneurs should reject \u201centremyopia\u201d to embrace realistic expectations, including that all startups will face challenges, but that greater challenges can potentially precede greater rewards.  2. It\u2019s good to offer your product\/service on your website, but it\u2019s better to enhance that website with effective analytics code, optimized sales media that emphasizes your unique selling proposition (USP) to maximize your website\u2019s conversion rate (which is typically 1%-4%), and both SEO and persuasive marketing (which will be harder to do profitably for cheaper items) through ads, e-mail, affiliates, et cetera, to help draw paying traffic to itself.  3. Collecting customers\u2019 e-mailing addresses and then remarketing to them via e-mail can help you to build a beneficial long-term business relationship with them while obtaining additional sales from them at low cost, all of which can maximize their lifetime revenue to your business.  4. Your initial business goal should be to achieve profitability through a breakeven CPA at minimum, which will be worse than it was on Kickstarter and may require you to spend capital at-a-loss for a while to build a sizable-enough customer base\u2014and you should wait until your business is more mature before starting to develop its branding, which yields results that are harder to quantify.  5. Your business can grow better by offering multiple products\/services through multiple channels with multiple payment methods, et cetera, and offering cross-sells, upsells, et cetera. \u270d\ufe0f Click here for this episode\u2019s complete show notes! ---------------------------------------------------------------- \ud83d\udc49 We want to help as many people as we can; so, if this podcast helps you, then we urge you to please\u2026  \u2022 Subscribe to it on our website so that you don't miss an episode!  \u2022 Discuss it in our private Facebook group with us and fellow entrepreneurs! Join this group to network for success and to get personalized answers to all of your business questions!  \u2022 Review it on iTunes to help us reach more people who need it!  \u2022 And tell all of your associates who might benefit from it! We rely on YOU to help spread the word!!! ","author_name":"Get Funded Today: The Funded Today Podcast","author_url":"http:\/\/www.funded.today\/podcast","html":"