{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Ep. 31 - Tell Clear and Cohesive Stories To Get Buyer's Attention w\/ Ryan Rhoten","description":"This episode I speak with Ryan Rhoten, an author and Chief Messaging Officer at CareerBrand. Simply put, Ryan helps B2B and B2C businesses clarify their marketing messages and create a strategy that can grow their business. In our conversation we discuss:   Why having a clear story is so important to making a company relevant in today\u2019s market   Why the best products don\u2019t always win   The importance of knowing how your buyers feel   A story framework you can use to ensure your messaging is compelling and will resonate with buyers   Additional Resources: \u201cCareerKred\u201d (Ryan\u2019s book) Career Branding Podcast Host (Ryan\u2019s podcast) Engage with Ryan on LinkedIn and Twitter Music\/Production: Chris &quot;KID&quot; Robinson, Hitmakuzz Productions Subscribe to the podcast:&amp;nbsp;Apple Podcast&amp;nbsp;|&amp;nbsp;Stitcher&amp;nbsp;|&amp;nbsp;RSS | Spotify ","author_name":"The Alignment Podcast","author_url":"http:\/\/www.TheAlignmentPodcast.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/9507926\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/40636421"}