{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"The 7 Laws of Employee Loyalty with Heather Younger","description":"With more and more people switching jobs every few years, how can you as a leader cultivate loyalty in a humans first kind of way? Join us on this episode with Heather Younger, the host of the podcast Leadership with Heart, the author of The 7 Intuitive Laws of Employee Loyalty, and, in her words, an employee advocate. Employee loyalty in today\u2019s business world From Heather\u2019s perspective, employee loyalty is more about the bond between the leader and those being led, rather than being bonded to the organization. So the question is: how do we bond people to people? How can leaders create experiences and environments that help bond people to you for the long term? Even if people aren\u2019t staying in the company for the next few decades, how can we extend their tour of duty? And while they\u2019re with us, what can they achieve for us, and how can we help them get closer to their goals? Employee loyalty vs. employee engagement Loyalty is an individual thing. People are loyal usually because they feel there\u2019s loyalty on the other end. There\u2019s reciprocity: I\u2019ll give my all to you, and you give me what I need to excel. Because of that, I\u2019m sticking with you. This can begin from way before they\u2019re even an employee (e.g. from hearing about your company on the news or your website), to well after they\u2019ve left you (e.g. will they refer people to you?). Engagement is how employees feel at work. Do they feel like their work is meaningful? Are they invested in the company and its mission? Are they willing to go over and above for that mission? Resonance Loyalty assumes the work resonates with you in some way, and you\u2019re not just there to get a check. It\u2019s that resonance that\u2019s keeping you bonded with the organization. So organizations can curate touch points that make people feel a certain way and get them to stay longer and do more for the organization. These feelings aren\u2019t accidental \u2014 they\u2019re created in the back end by processes and systems. These allow you to maintain these \u201cmoments of truth\u201d and keep them positive and consistent. This is impact by design, translating the high-level vision into specific actions. The 7 Intuitive Laws in a humans first context 1. Give them great supportive managers. This is about relationship, connection, transparency, and vulnerability. When we look at humans first, we\u2019re talking about meeting people where they\u2019re at: imperfect leaders and imperfect employees coming together, and that\u2019s where true humanity comes from. 2. Recognize your employees often.  There is an innate need for us to feel appreciated and valued as people. 3. Give them a voice and do something about it. Make sure that you hear them, and respond to what they need. Listen, repeat back what you heard, and then act upon it. 4. Grow and promote their talents As a leader, you should be able to pull out the gifts that each person inherently has, and leverage them. Make sure they\u2019re living up to their higher purpose. 5 & 6. Foster deep connections with them \/ Make teamwork the focus Make the team your focus. Through teams, people are able to exhibit their own humanity: they can innovate, collaborate, discover each other\u2019s strengths and weaknesses, and make a lot of great things happen. So you\u2019re connecting with your team and helping them connect with one another, but this idea of connection also means connection with the mission vision and the executive leadership. 7. Pay them equitably People need to be paid well for the work they do. They need to feel like it\u2019s fair and equitable and that they can feed their families. There\u2019s no  greater humanity than that \u2014 being able to take care of your family. Final thoughts Employee experience is powered by emotions, and leaders get to choose which emotions they unleash from the people they lead. Want to grow as a HumansFirst leader and connect in meaningful conversations with other HumansFirst leaders? Join me for the HumansFirst Book Club, where we do a deep dive into a book a month and often engage the authors in conversation. Resources Heather Younger (LinkedIn) The 7 Intuitive Laws of Employee Loyalty: Fascinating Truths About What It Takes to Create Truly Loyal and Engaged Employees (Amazon) Leadership with Heart The Alliance: Managing Talent in the Networked Age (Amazon) TINYpulse ","author_name":"Higher Purpose Podcast","author_url":"http:\/\/higherpurposepodcast.com","html":"