{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"#3 \u2013 Positioning Association","description":"         Blaze uses positioning association to help you clarify the look and feel of your brand as part of the Blaze Method of 360\u00ba Brand Engagement. Positioning Association helps you step away from your brand and get clarity by looking at your business from all angles. You frame your brand by comparing it to different objects, animals, destinations that speak to you. It\u2019s not only what you are, it helps you define what you are not.             &quot;If Blaze were a destination, we'd be Dubai. Stylish, fast moving and high-tech, we appeal to those \u201cin the know.\u201d We are urban, electric, and sophisticated but not stuffy.&quot;   Topics Discussed in this Episode:  Framing out each piece of Positioning Association  If my brand were a destination, we\u2019d be\u2026 If my brand were an animal, we\u2019d be\u2026   Express in words why or how thething represents a characteristic or emotion you want your brand to exhibit Blaze Experts examples for modeling  Resources Discussed in this Episode:  Positioning Association               https:\/\/blazeexperts.com\/wp-content\/uploads\/BrandBadasses-Ep3.mp3    Episode 3 \u2013 Positioning Association          [contact-form-7]               ","author_name":"Brand Badasses","author_url":"https:\/\/blazeexperts.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/8887661\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/8887661"}