{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"#4 \u2013 Small Business Brand Success","description":"         Your heart and your head determine your business (and brand) direction. If you force yourself to take action and do the work, behaviors will change and you will begin to see the results. \u201cIf your internal treatment of your ideal customer\u2026is just as consistent and strong as the brand you developed in the beginning\u2026and your heart and your head are still in it, creating the habits to carry that through\u2026those are the businesses that succeed.\u201d             &quot;Your brand is one of your most valuable assets.&quot;   Topics Discussed in this Episode: Three elements contribute to small business brand success  Your heart (passion) Your head (commitment) Your habits (action)  Communicate each of these elements to your customers and your team:  In-person External promotion Internal education  Resources Discussed in this Episode:  Sparking Creativity  Other Resources:  4 Quadrants \u2013 Brand Consistency Meter               https:\/\/blazeexperts.com\/wp-content\/uploads\/BrandBadasses-Ep4.mp3    Episode 4 \u2013 Small Business Brand Success          [contact-form-7]               ","author_name":"Brand Badasses","author_url":"https:\/\/blazeexperts.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/8887658\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/8887658"}