{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"#6 \u2013 When is it Time for a Brand Refresh?","description":"         Brand can be like last year\u2019s outfit. Try it on and see if it fits. Some styles are timeless while others are trendy. When looking at your brand inside and out\u2014from its design identity to its message\u2014has it evolved with you? Here\u2019s a look at the elements and how they may stand the test of time to sustain your brand and business over the long-term.             &quot;Just because you have the brand locked down, it doesn't mean you can't be creative.&quot;   Topics Discussed in this Episode: The 5 Elements of Brand  Brand Development | Refinement   Reimagine the foundation of your brand Examine the core values of the business Shift the identity to align with the values today   Brand Design Identification   Visual philosophy and representation Personality: Voice, Language, Tone   Brand Application   Channels, Messaging, Presentation   Brand Infusion   Designing &amp;amp; Teaching, Learning &amp;amp; Participating   Brand Activation   Practicing, Experiencing, Celebrating  Resources Discussed in this Episode: 5 Elements of Brand              https:\/\/blazeexperts.com\/wp-content\/uploads\/BrandBadasses-Ep6.mp3    Episode 6 \u2013 When is it Time for a Brand Refresh?          [contact-form-7]               ","author_name":"Brand Badasses","author_url":"https:\/\/blazeexperts.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/8887652\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/8887652"}