{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"#9 \u2013 Design Identity: Choices: Colors &amp; Fonts","description":"         Usage of color and fonts can communicate your brand without words. Be thoughtful and intentional with their use rather than just \u201cpicking your favorites.\u201d             &quot;Colors\u2026translate some sort of energy. If there is a particular energy that is important to your business, you want to make sure it's how you externally represent yourself.&quot;   Top Color Usage in Marketing and Brand Identity:  Blue means Business: Trustworthy, Dependable, Responsible, Conservative. Think Forbes &amp;amp; LinkedIn Black: Luxury, Sophistication, Disruption, Strong, Intelligent  Think: Chanel  Red: Attention-Getting, Aggressive, Provocative, Passionate, Bold,  Think: Target, Coca-Cola, CNN  Yellow: Strongly used in communication, Positivity, Hope, Warm  Think: Sprint, National Geographic  Orange: Creativity, Vitality, Playful, Fun  Think: Fanta, Harley Davidson  Grey: Sleek, Timeless, Sophisticated  Think: Mercedes Benz, Apple  Purple: Royalty, Creativity, Intelligence, Wisdom.  Think: Hallmark, Yahoo  Green: Finance, Health, Nature.  Think: Starbucks, Whole Foods  Brown: Friendly, Earthy, Longevity  Think: UPS, J.P. Morgan &amp;nbsp; Choosing a typeface:  Pick your font last Analyze the personality of the font Avoid default fonts Think carefully before using more than two fonts When pairing fonts, ensure they are complementary Customize Line Height Serif vs san serif  &amp;nbsp; Kerning: spacing between letters Tracking: spacing between groups of letters rather than individual letters Leading: spacing between baselines \u2013 line spacing Intentional grammatical deviation for emphasis Resources Discussed in this Episode:  Font Sites  Also Discussed in this Episode:  Kat Topaz Topaz Design \u2014 com SNL Skit: Avatar logo is the papyrus font               https:\/\/blazeexperts.podbean.com\/mf\/play\/r9ya8e\/BrandBadasses-Ep9.mp3    Episode 8 \u2013&amp;nbsp;Design Identity:Choices: Colors &amp;amp; Fonts &amp;nbsp;         [contact-form-7]               ","author_name":"Brand Badasses","author_url":"https:\/\/blazeexperts.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/8887643\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/8887643"}