{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"208 Macleay College - Content Strategy For Your Business Or Brand","description":"Rad rad rad\u2026. welcome to a very special episode of Hot &amp;amp; Delicious: Rocks The Planet! podcast where this week, I\u2019m podcasting live from Macleay College in Sydney with a lecture on Content Strategy - Platforms, Content Execution and Distribution. &amp;nbsp; I provide you with all the top tips &amp;amp; tools to write a strategy for your business or brand, no matter how big or small. And yes, it\u2019s absolutely free! &amp;nbsp; Here\u2019s the PDF deck so that you can follow along with the lecture:  http:\/\/bit.ly\/ContentStrategyLecture2019byhotndelicious &amp;nbsp; Podcast flow:   Dan Wilkinson Overview\/Portfolio - Who I am and what I do.   Client Digital Content Strategy:1st Steps. Where Do We Begin?   Market Research, Digital Ecosystems &amp;amp; Platform Mix.   Our Approach To Social Media: Driving Business\/Brand Objectives, Designing for the User Experience.   Best Practice Content Execution.   Distribution Through Advertising.   &amp;nbsp; Let\u2019s get into the show! &amp;nbsp; Hit Hot &amp;amp; Delicious: Rocks The Planet&amp;nbsp;up on social media here: LinkedIn:&amp;nbsp;https:\/\/www.linkedin.com\/in\/danwilkinson1\/ Instagram&amp;nbsp;https:\/\/www.instagram.com\/hotndelicious\/ Instagram&amp;nbsp;https:\/\/www.instagram.com\/craftbeerlovin\/  Twitter&amp;nbsp;https:\/\/twitter.com\/hotndelicious  Facebook&amp;nbsp;https:\/\/www.facebook.com\/HotnDelicious Hot &amp;amp; Delicious YouTube&amp;nbsp;- Ballistyx Snowboard Show, interviews &amp;amp; more. https:\/\/www.youtube.com\/user\/HotnDeliciousRecords  &amp;nbsp;  'Hot &amp;amp; Delicious: Rocks The Planet\u2019&amp;nbsp;entertainment, travel, photography &amp;amp; lifestyle blog: http:\/\/hotndelicious.com\/  &amp;nbsp;  For social media&amp;nbsp;strategy, content\/photography &amp;amp; influencer business enquiries contact:&amp;nbsp;info@hotndelicious.com ","author_name":"Hot &amp; Delicious: Rocks The Planet","author_url":"http:\/\/www.hotndelicious.com\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/8784461\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/35248700"}