{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"76 - Sales Enablement: Where to start as a marketer?","description":" Andie from the UK sent me a LinkedIn messaging:&amp;nbsp;   \u201cHey Pam, I've been following you on Twitter for a while, and have recently heard your Marketing Book podcast, thought I'd reach out as sales enablement is a big problem right now: Where to start?!&amp;nbsp;&amp;nbsp;   Actually, several people approached me about this question since&amp;nbsp;I&amp;nbsp;published&amp;nbsp;my book&amp;nbsp;in&amp;nbsp;October&amp;nbsp;2018.&amp;nbsp;Given that the sales enablement&amp;nbsp;effort&amp;nbsp;from the marketing side is different from company to company,&amp;nbsp;let me address this&amp;nbsp;based on the 3 different roles of marketing&amp;nbsp;professionals,.&amp;nbsp;&amp;nbsp;   Where to start to enable sales&amp;nbsp;&amp;nbsp;     as an individual contributor&amp;nbsp; as a marketing director with a small team&amp;nbsp; as a&amp;nbsp;VP of marketing&amp;nbsp;   &amp;nbsp;   \u2014\u2014\u2014\u2014\u2014 If you want to chat, reach out on any social media channels or email me at&amp;nbsp;hello@pamdidner.com. You can also join my Facebook community:&amp;nbsp;Build Your Marketing Skills to Get Ahead.&amp;nbsp;  ","author_name":"B2B Marketing and More With Pam Didner","author_url":"https:\/\/pamdidner.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/8644454\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/8644454"}