{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Clienting #30: 2019 Marketing Trends","description":"Gyi and Kelly celebrate their first year as podcasters and talk about the trends from last year and what to expect in 2019 as you market your law firm.  Flashback to 2018, what we talked about then:  Voice search Mobile-friendly everything GMB updates Visual Search (video results) Changes to Google proximity, hyperlocal 2019 Marketing Trends:  AI & intentional advertising (FB\/Instagram algorithms) Messenger Ads Video Ads Smarter, targeted content Personalization  More data-driven content Ad copy segmented more to specific groups or interests as a response to Social Media Ad algorithms Chatbots, the digital concierge Disclosing that your chatbot is not a human when people interact with it Voice Search: By 2020, it\u2019s expected that 50 percent of all searches will be voice searches, and by 2022, voice commerce sales will reach $40 billion. - Chief Marketer Rand Fishkin Google marketshare article Video It's still a thing and evolving to Instagram and FB TV, and Live videos Video search results: Kelly predicts that Google will start adding video results for non-celebrity searches to the Knowledge Panel in 1-5 years Caption your videos, 85% of videos watched on Facebook are without sound on. Email is making a resurgence Gyi argues that email never went away but we need to change how we use it Keep in touch with former clients by sending birthday or holiday emails Don't spam and look at your email data to make sure people are getting a benefit out of your emails:  open rates, spam reports, etc. Influencer Marketing Are law firms using influencers to market their firms? Mitch Jackson's book got tweeted & retweeted from Gary Vaynerchuk ","author_name":"Clienting by AttorneySync","author_url":"http:\/\/clientingpodcast.com","html":"