{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Episode 0015 | Crowdfunding Promotion: Earned Media (PR)","description":"In this episode, we\u2019ve got a very special guest for you. She\u2019s directly responsible for raising millions of dollars for thousands of campaigns leveraging the power of earned media and the press! ---------------------------------------------------------------- \u2b50 During this episode, we detail these takeaways:  1. Public relations is best started as soon as possible in order to allow as much time as possible to cultivate vital relationships, but it\u2019s never too late for PR to accomplish some good.  2. It\u2019s helpful (but not essential) to send prototypes or samples to reviewers, especially when such product reviews are arranged in advance during a campaign\u2019s pre-launch phase.  3. Crowdfunding PR (unlike traditional PR) should focus more on short-term fundraising than on long-term positive exposure, which may mean targeting sources that enjoy less prominence but better conversion rates, such as product directories.  4. Crowdfunding PR should involve compiling a list of hundreds of news outlets that serve one\u2019s target market, identifying only one reporter (at a time) to contact at each outlet, pitching to those reporters via e-mail (ideally on Friday mornings but neither Mondays nor holidays), and finally following-up persistently with any reporters who haven\u2019t yet responded.  5. Each such pitch to a newscaster should include a title that will easily stand out among hundreds of others, present content that is brief, \u201csnappy,\u201d entertaining, informative, and highly-customized toward the writing style of each news source, along with the interests of its audience, and also include a link to whichever campaign page is being promoted.  6. It\u2019s easier for popular well-funded campaigns to get featured, especially those with newsworthy elements\u2014and getting featured in one news source (whether big or small) renders it easier to get featured in additional news sources.  7. Public relations is both hectic and \u201chit-or-miss,\u201d and sometimes rather slow to yield results, but it can potentially raise tens-of-thousands of dollars for the right campaigns. \u270d\ufe0f Click here for this episode\u2019s complete show notes! ---------------------------------------------------------------- \ud83d\udc49 We want to help as many people as we can; so, if this podcast helps you, then we urge you to please\u2026  \u2022 Subscribe to it on our website so that you don't miss an episode!  \u2022 Discuss it in our private Facebook group with us and fellow entrepreneurs! Join this group to network for success and to get personalized answers to all of your business questions!  \u2022 Review it on iTunes to help us reach more people who need it!  \u2022 And tell all of your associates who might benefit from it! We rely on YOU to help spread the word!!! ","author_name":"Get Funded Today: The Funded Today Podcast","author_url":"http:\/\/www.funded.today\/podcast","html":"